Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9120 Articles

AI - Mar 24, 2026 Snap's AI Clips let developers monetize photo-to-video lenses on Snapchat

Snap AI Clips lens transforms photos into 5-second videos for Lens+ subscribers in Lens Studio.

Snap today launches AI Clips in Lens Studio, a closed-prompt format turning photos into 5-second videos for Lens+ subscribers, with direct developer payouts via Lens+ Payouts.

by Luis Rijo

Data - Mar 24, 2026 W3C updates Geolocation API standard - what it means for the web

W3C today publishes updated Geolocation Recommendation, formalizing consent rules, privacy controls, and technical specs for browser-based location access in 2026.

by Luis Rijo

AI - Mar 24, 2026 Zeta Global's Athena is now live - and it's targeting CMOs directly

Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.

by Luis Rijo

AI - Mar 24, 2026 Beehiiv MCP lets publishers run newsletters from ChatGPT, Claude or Gemini

Beehiiv today launched its Model Context Protocol integration, making it the first newsletter platform operable directly inside ChatGPT, Claude, Gemini, and Perplexity with read-only access.

by Luis Rijo

Search - Mar 24, 2026 18 groups warn EU Commission: act on Google's search non-compliance now

Eighteen industry groups march toward EU Commission demanding action on Google's DMA violations.

Eighteen European industry groups urge the European Commission to issue a formal DMA non-compliance decision against Alphabet before March 25, 2026, as Google holds over 90% of EU search market share.

by Luis Rijo

Audio - Mar 24, 2026 Magellan AI finally measures broadcast radio like digital - but can it close the gap?

Magellan AI dashboard showing podcast ad placements by advertiser, date and media type.

Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time.

by Luis Rijo

AI - Mar 24, 2026 Bing's AI search tool now maps which pages fuel your brand's citations

AI Performance dashboard in Bing Webmaster Tools showing 21M citations for contoso.com over 3 months.

Microsoft today expanded its AI Performance dashboard in Bing Webmaster Tools with grounding query-to-page mapping, linking citations to exact content across AI search.

by Luis Rijo

Retail - Mar 24, 2026 Reddit launches Collection Ads and Shopify integration for DPA at Shoptalk

Wayfair Collection Ad on Reddit showing a lifestyle hero image with shoppable outdoor furniture tiles.

Reddit today unveiled Collection Ads, community overlays, and a Shopify alpha integration for Dynamic Product Ads, reporting 91% higher ROAS year-over-year in Q4 2025.

by Luis Rijo