Data Heineken increases digital investment to 42% following cross-media measurement study Heineken shifts budget allocation from TV to digital platforms after AudienceProject cross-media measurement reveals 19.4x more efficient reach on Meta versus television.
Video Ad Alliance partners with Utiq for cookieless targeting in Germany Germany's leading media sales house integrates telco-powered identity solution across RTL's digital properties, reaching 4 million users on mobile platforms.
Retail Best Buy partners with Magnite to scale programmatic advertising reach Best Buy Ads expands programmatic capabilities through exclusive SSP partnership with Magnite, targeting broader advertiser access across onsite and offsite inventory
AI Former Meta executive becomes data protection commissioner Ireland appoints technology industry veteran to expand three-commissioner DPC structure amid growing regulatory responsibilities.
Video Audioboom surpasses $325 million in creator payouts globally Leading podcast company doubles video revenue as creators increasingly shift to visual formats across platforms.
AI Microsoft builds world's most powerful AI datacenter in Wisconsin Microsoft announces completion of Fairwater datacenter in Wisconsin featuring hundreds of thousands of NVIDIA GB200s, delivering 10x the performance of today's fastest supercomputers.
Retail Amazon releases new profit analytics dashboard for sellers Amazon quietly introduced a comprehensive profit analytics dashboard under seller economics on September 18, 2025. The dashboard provides detailed profit reports.
Data Polish advertising industry announces unified attention measurement standards Three major industry organizations unite to establish standardized attention metrics framework for digital advertising marketplace.
Video Opera introduces experimental video skip feature to tackle online advertising Opera browser launches experimental Video Skip button on September 16, 2025, allowing users to manually skip video advertisements across Opera One, GX, and Air platforms.
Video YouTube Kids reaches 10-year milestone as platform reflects on growth and innovation YouTube's dedicated children's platform marks decade of family content creation with 500 million global downloads as company executive details evolution from niche app to comprehensive ecosystem spanning multiple devices.
Retail Instacart CFO joins Pinterest board amid commerce expansion Instacart CFO Emily Reuter appointed to Pinterest board effective September 18, signaling strategic commerce focus as platform targets AI-powered shopping growth.
Data Google Analytics launches Snap Ads cost data import integration Google Analytics 4 introduces native Snap Ads cost data import feature on September 17, 2025, enabling automated tracking of Snapchat advertising spend within Analytics interface.
AI Ubersuggest launches comprehensive AI search tracking with competitive intelligence tools Ubersuggest introduces AI search optimization features with sentiment analysis, prompt mining database, and citation tracking to help marketers track brand visibility across conversational search engines at 40-90% lower cost than alternatives.
Retail FeedArmy launches Shopify Google Ads local inventory tracking FeedArmy introduces Google Tag Manager solution for local inventory feeds, eliminating traditional file upload requirements for multi-store businesses.
AI TTD unveils Kokai platform enhancements for faster campaign management The Trade Desk introduces simplified navigation, bulk editing tools, and enhanced quality assurance features to address user adoption challenges across programmatic advertising operations.
Video Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances.
AI IAB Europe reveals AI widespread across digital advertising with 85% adoption rate European companies show strong investment momentum despite governance gaps and privacy concerns, according to first comprehensive report published September 18.
Retail Shopify replaces direct email support with five-step process for Plus customers Shopify customers criticize complex multi-step process replacing direct email communication, with Plus members paying $2,300 monthly unable to reply to company emails.
Search SEO industry adapts as Google forces 10x cost increase on tracking platforms Major SEO platforms implement workarounds while smaller providers struggle with operational challenges following September 14 parameter elimination.
Video Netflix affordability study reveals European wage disparities New research shows Europeans need 24 minutes to 2+ hours of work to afford Netflix Standard subscriptions, with major disparities across the continent.
Display Magnite files antitrust lawsuit against Google following court monopoly ruling Independent ad exchange seeks damages after federal judge found tech giant monopolized advertising markets.
AI Chrome integrates Gemini AI with agentic browsing and enhanced security features Chrome releases major AI upgrade on September 18 with Gemini integration, automated task assistance, and advanced scam protection across desktop and mobile platforms.
Data Raptive proposes encrypted transaction IDs to balance programmatic transparency Raptive Chief Strategy Officer Paul Bannister unveils three-component solution combining encrypted TIDs, bid transparency feeds, and multi-bidding to address publisher privacy concerns while maintaining buyer transparency tools.
Display The Trade Desk to partially sunset Kokai periodic table interface The programmatic advertising platform will remove controversial visualization from key sections following months of user resistance and slower-than-expected adoption rates affecting company revenue performance.
Data Two critical GA4 and server-side GTM bugs create duplicate events Technical glitches in Google Analytics 4 service worker communication and BigQuery export estimations threaten data accuracy for marketing teams relying on precise measurement.
