Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8656 Articles

Video - Feb 01, 2026 IAB Spain sets standardized parameters for connected TV bid requests

Looking at the image, it shows the cover of IAB Spain's CTV bid request harmonization guide from January 2026.

IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.

by Luis Rijo

AI - Feb 01, 2026 How brands manipulate ChatGPT to dominate AI search results

Hand manipulating holographic chess pieces on digital board symbolizing AI search optimization tactics

Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.

by Luis Rijo

AI - Feb 01, 2026 ChatGPT ads arrive as Threads expands global monetization

AI chatbot advertising monetization with surveillance satellites tracking user data and behavior

OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.

by Luis Rijo

Video - Feb 01, 2026 Poland's TV landscape shifts as Polsat overtakes rivals and screens dominate

Modern Polish living room with glowing TV dominating space, laptop and phone secondary

Nielsen's 2026 report shows Polsat capturing 18.12% share in Poland as Warner Bros. Discovery slips to second. Digital platforms increasingly favor television screens.

by Luis Rijo

Retail - Feb 01, 2026 Amazon changes how sellers pay for FBA removals with per-unit billing

Amazon fulfillment center with per-unit fee charges displayed on boxes during FBA removal processing.

Amazon adjusts removal and disposal fee timing for FBA sellers, shifting from lump-sum charges to incremental billing as units process, affecting cash flow planning.

by Luis Rijo

Social - Feb 01, 2026 Cheap bots overwhelm platforms despite years of detection promises

Robotic hands emerge from smartphones with fake engagement symbols overwhelming user amid bot manipulation

NATO experiment exposes persistent failures in social media defenses as commercial manipulation services thrive at scale across Facebook, Instagram, TikTok, YouTube, and X.

by Luis Rijo

AI - Feb 01, 2026 Meta's former top AI scientist publicly endorses Google Gemini

Meta's former Chief AI Scientist Yann LeCun endorses Google Gemini on LinkedIn in February 2026 post

Yann LeCun, who left Meta for his own AI startup, endorses Google Gemini in LinkedIn post with far-reaching implications for AI competition.

by Luis Rijo

Audio - Feb 01, 2026 This Netflix cartoon just beat Taylor Swift on YouTube for 32 straight weeks

A world map showing continents isolated by glowing musical notes in different colors, representing fragmented streaming markets.

Golden from KPop Demon Hunters soundtrack accumulates 57M weekly views while most Americans have never heard of it—revealing how streaming fragmented into parallel universes.

by Luis Rijo