Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8656 Articles

DOOH - Jan 27, 2026 Clear Channel scores Austin transit: your brand's captive audience

CapMetro rail transit platform in Austin with commuters boarding red train at modern station

Clear Channel wins CapMetro contract for 400+ buses, 10 rail stations reaching 2 million monthly Austin riders across 71 routes in Central Texas.

by Luis Rijo

AI - Jan 27, 2026 Yahoo unleashes Scout to reclaim its place in AI search wars

Yahoo Scout answer engine displaying AI-generated response with video results and source citations

Yahoo debuts Scout with Claude AI and Bing, leveraging 30 years of data to serve 250 million users across search, mail, news, and finance.

by Luis Rijo

AI - Jan 27, 2026 Amazon's product collections bet: 3-10 ASINs and AI will replace headlines

Amazon replaces existing product collections with AI-powered format starting January 28, 2026, requiring 3 ASIN minimum and eliminating custom creative.

by Luis Rijo

Social - Jan 27, 2026 TikTok kills Custom Identity as brands must link verified accounts

TikTok phases out Custom Identity in early 2026, requiring all advertisers to link verified accounts through F.I.R.S.T. framework for campaign continuity and Spark Ads access.

by Luis Rijo

Video - Jan 26, 2026 TikTok's new catalog ads target streamers where they actually discover shows

TikTok last week launched Streaming Ads, a catalog-powered performance solution designed to convert platform engagement into streaming subscriptions through automated title matching and AI-driven optimization.

by Luis Rijo

Search - Jan 26, 2026 Google's South African carousel adds food delivery and car hire queries

Structured data carousel showing business ratings and prices in Google Search results

Google extends structured data carousel support to food delivery, car hire, and bus booking in South Africa on January 21, requiring no new markup from businesses.

by Luis Rijo

Social - Jan 26, 2026 Pinterest drops 2026 playbook that could triple your campaign reach

Pinterest's 2026 Marketing Moments Guide showcasing calendar, life, and big moment categories for advertisers

Pinterest today published its 2026 Marketing Moments Guide targeting advertisers who plan seasonal campaigns, providing search data patterns showing consumers begin researching major events months before traditional media activation periods.

by Luis Rijo

Search - Jan 26, 2026 Google's gambling ad crackdown targets repeat violators and manager accounts

Google to revoke gambling certificates from Manager Accounts with poor policy health and introduce stricter domain requirements starting March 23, 2026.

by Luis Rijo