AudioGo, the self-serve audio advertising platform from AdsWizz Inc., on May 27, 2026, released a fully rebuilt reporting experience that replaces static campaign summaries with customizable dashboards, drag-and-drop metric reordering, smarter audience filters, and automated report scheduling - changes aimed at reducing the manual overhead that has long accompanied audio campaign management.

A platform rebuilt around flexibility

The update arrives at a moment when audio advertising is attracting serious budget scrutiny. Podcast ad spending reached $408 million in a single month - December 2025 - and the broader audio channel recorded 32% year-over-year growth in Q4 2025, according to Magellan AI data covered by PPC Land. When stakes are that high, the tools used to track and attribute spending matter.

AudioGo's previous reporting setup relied on fixed structures. Advertisers working across multiple markets or managing campaigns for multiple clients had limited ability to reshape what they saw or how they saw it. According to AudioGo, the May 27 release addresses that directly by introducing full report customization for the first time.

The redesigned interface is built around three structural changes: a reorganized dashboard with clearer separation of metrics and dimensions, drag-and-drop metric reordering, and the ability to save reusable report templates. Each element responds to workflow problems that practitioners encounter regularly - rebuilding the same report layout from scratch, exporting data into spreadsheets to reorder columns, or manually running identical reports on a recurring basis.

What the new dashboard changes, specifically

The reporting dashboard now separates metrics and dimensions into clearly defined categories. According to AudioGo, this redesign introduces logical category groupings and surfaces frequently used fields automatically, reducing the time spent navigating the interface before a report can be constructed. Report navigation overall becomes more structured, which matters when dealing with large datasets spanning multiple campaigns or inventory sources.

The drag-and-drop reordering feature addresses a specific operational frustration. Advertisers previously had to rebuild reports from scratch if they needed to reprioritize which metrics appeared first. The new system allows column order to be adjusted at any point without losing existing configuration. This means a team running a client-facing report can move listen-through rate to the top without tearing down the entire report structure - or a media buyer can surface click-through rate more prominently mid-flight when optimizing a direct-response campaign.

AudioGo serves campaigns across music streaming, radio, and podcast networks, including Apple Podcasts, Spotify, and iHeartRadio. Each of those inventory sources generates distinct performance data. A report covering a campaign that runs simultaneously across all three historically required manual reconciliation. The updated filtering tools - including search within filter lists, include/exclude controls, and select-all/deselect-all functionality - give advertisers faster ways to isolate specific placements, audience segments, or inventory sources within a single reporting view.

Scheduled delivery and saved templates

Perhaps the most practically significant addition is automated report scheduling combined with saved templates. According to AudioGo, advertisers can now save a report configuration once and reuse it indefinitely. Scheduled deliveries can be edited - including metric and filter adjustments - without rebuilding from scratch.

For agencies managing multiple client accounts, this removes a recurring administrative task. A weekly performance report that previously required manual construction each time can now be set once and delivered automatically. The same applies to monthly wrap-up reports for stakeholders who need consistent formatting and metric coverage across reporting periods.

The platform already integrated with TapClicks in February 2026, a partnership that brought AudioGo campaign data into unified dashboards alongside other digital channels. That integration addressed the problem of audio data sitting in a silo separate from the rest of a client's media mix. The May 27 update works within AudioGo's own interface, improving the native experience for advertisers who build and manage reports directly on the platform rather than pulling data into an external tool.

Context: measurement pressure in audio advertising

AudioGo is a product of AdsWizz Inc., which SiriusXM acquired via Pandora in 2018. The AdsWizz infrastructureprocesses billions of monthly audio ad impressions globally and supports contextual targeting, dynamic creative optimization, second-screen retargeting, and brand safety enforcement. AudioGo positions itself as the self-serve entry point within that stack - designed for advertisers who want access to the inventory without requiring direct sales relationships or minimum spend commitments.

The reporting overhaul lands in an environment where measurement expectations for audio advertising have risen sharply. Podcast Player Reporting, which AudioGo introduced in April 2024, gave advertisers visibility into which specific apps - Apple Podcasts, Spotify, Castbox, and others - were delivering their impressions. That feature set a precedent for granular, placement-level reporting within the platform.

Since then, the audio measurement landscape has moved considerably. Magellan AI integrated Nielsen's DMA data in March 2026, enabling local market attribution for podcast campaigns. Magellan AI also launched Broadcast Radio Attribution the same month, extending measurement to one of the last large unmeasured audio channels. DAX partnered with DISQO in January 2026 to bring brand lift measurement to audio campaigns. AdsWizz and Nielsen extended their data partnership in March 2025 to deepen audience targeting capabilities.

The pattern across these moves is consistent: audio measurement is converging toward the granularity and flexibility that advertisers expect from display and search. The AudioGo dashboard update is part of that trajectory - it does not add new data sources, but it restructures how existing data is organized, prioritized, and delivered.

Filtering by audience, inventory, and podcast placement

The upgraded filtering capabilities deserve attention because they directly affect how quickly a media buyer can move from data to decision. Audio campaigns often run across heterogeneous inventory - a single flight may touch programmatic podcast inventory, streaming radio, and host-read placements simultaneously. Attributing performance differences to specific channels within that mix requires filtering that can isolate quickly without requiring separate report pulls.

According to AudioGo, the new tools allow advertisers to filter by audience segments, inventory sources, podcast placements, campaigns, and performance trends within a single reporting dataset. The include/exclude controls and the select-all/deselect-all functionality reduce the number of clicks required to build a targeted view of campaign data. For large datasets covering extended campaigns across multiple markets, this translates directly to time saved.

The audio advertising market data tracked by PPC Land has shown consistently that audio accounts for approximately 31% of consumers' total media time but receives only around 9% of advertising budgets. That gap - roughly 22 percentage points - represents what analysts characterize as underinvestment. One persistent structural barrier to closing it has been reporting friction: audio campaign data has historically been harder to extract, combine, and present than equivalent data from digital video or display channels.

Built for teams managing scale

AudioGo's update specifically addresses multi-market and multi-stakeholder use cases. The ability to customize report layouts for internal teams separately from client-facing exports - using the same underlying data - is a practical feature for agencies or in-house teams that present campaign performance to multiple audiences simultaneously.

A performance marketing team monitoring campaign pacing needs different metric prioritization than a client who wants a top-line summary of listen-through rates and conversions. Previously, producing both views from AudioGo data required either two separate report builds or post-export manipulation. The new layout and export controls allow the same report configuration to be adapted for different audiences without rebuilding.

According to AudioGo, the enhanced experience also makes it easier to identify top-performing campaigns, measure audio advertising performance, compare podcast and inventory results, optimize targeting strategies, monitor pacing and delivery trends, and share campaign insights with stakeholders - all functions that sit closer to the optimization side of reporting rather than the administrative side.

AudioGo's network has expanded steadily throughout 2026. In January 2026, the platform added inventory from the SiriusXM Podcast Network, including shows like MrBallen, Trevor Noah's "What Now?", Morbid, SmartLess Media productions, and The Stephen A. Smith Show. More inventory means more data to manage. A more flexible reporting tool is a functional requirement for advertisers running across an expanding catalogue.

Magellan AI partnership follows shortly after

On April 3, 2026 - about seven weeks before the reporting launch - AudioGo announced a partnership with Magellan AI to deepen campaign measurement capabilities. The connection between deeper measurement data and a more flexible reporting interface is straightforward: additional measurement detail only adds value if the reporting layer can organize and surface it efficiently.

The TapClicks integration from February 2026 established that AudioGo's metrics - audio impressions, audio reach, audio spend, CTR, campaign details, clicks, and companion banner performance - can be pulled into unified dashboards. The May 27 update strengthens the native reporting layer that generates and presents those same metrics within the AudioGo platform itself.

Available now

According to AudioGo, the enhanced reporting experience went live for all AudioGo advertisers on May 27, 2026. No additional access request is required - existing accounts can access the new dashboard immediately. The announcement does not disclose pricing changes or tier-specific limitations on the new features.

AudioGo operates across publishers including Spotify, Apple Podcasts, iHeartRadio, and the SiriusXM Podcast Network. The platform targets agencies, automotive advertisers, real estate companies, home services businesses, financial services providers, and non-profit organizations - a broad base for which recurring, customizable reporting is a standard operational requirement rather than an optional feature. Measurement infrastructure across the audio industry has advanced substantially throughout 2025 and into 2026, with audio's full-funnel measurement gap still a live discussionamong buyers and sellers. A more capable native reporting layer within AudioGo contributes to narrowing that gap for the self-serve segment of the market.

Timeline

Summary

Who: AudioGo, the self-serve audio advertising platform developed by AdsWizz Inc. - a subsidiary of SiriusXM - serving agencies, brands, and independent advertisers across podcast, streaming radio, and music inventory.

What: A complete rebuild of AudioGo's reporting experience, introducing fully customizable audio campaign reports, a redesigned dashboard with separated metrics and dimensions, drag-and-drop metric reordering, upgraded campaign filtering with include/exclude controls and select-all functionality, and the ability to save report templates and schedule automated deliveries.

When: Announced and launched on May 27, 2026, available immediately for all existing AudioGo advertisers.

Where: Within the AudioGo platform, accessible at audiogo.com. AudioGo serves advertisers in the United States across inventory that includes Apple Podcasts, Spotify, iHeartRadio, and the SiriusXM Podcast Network.

Why: Audio advertising spending is growing rapidly - podcast ad spend reached $408 million in December 2025 and grew 32% year-over-year in Q4 2025 - but reporting friction has remained a structural barrier to efficient campaign management. AudioGo's rebuilt interface addresses persistent workflow problems including static report layouts, manual metric reordering, and the need to rebuild recurring reports from scratch, as the platform continues expanding its inventory and measurement partnerships.