Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8673 Articles

Display - Jan 14, 2026 AdMonsters joins AdExchanger in publisher community power play

AdExchanger and AdMonsters logos unite as brands merge into single platform for publisher community

AdMonsters merges with sister brand AdExchanger in January 2026, unifying content platforms as publisher ad ops community faces mounting challenges from AI traffic losses and programmatic changes.

by Luis Rijo

Video - Jan 14, 2026 YouTube drops AI video feature that might actually work

YouTube Veo 3.1 creates videos from three images: astronaut, raccoon, character examples shown

YouTube launches Veo 3.1 Ingredients to Video on Shorts and Create app on January 13, 2026, enabling creators to generate vertical videos from three images.

by Luis Rijo

Retail - Jan 13, 2026 Google's shopping AI sparks surveillance pricing debate

Google AI checkout confirmation showing Monos suitcase purchase via Universal Commerce Protocol

Google faces accusations about personalized upselling in Universal Commerce Protocol after January 11 announcement, while company denies claims about price manipulation.

by Luis Rijo

Retail - Jan 13, 2026 Amazon forces all sellers to use prepaid returns, ending high-value exemption

Amazon box figures symbolizing seller concerns over mandatory prepaid return label policy changes.

Amazon eliminates high-value exemption for return labels on February 8, 2026, requiring all US seller-fulfilled orders to use prepaid shipping program.

by Luis Rijo

Video - Jan 13, 2026 Google opens NBCUniversal's Winter Olympics inventory to programmatic ads

Winter sports streaming on connected TV reaches living room audiences through programmatic advertising platforms

Google Display & Video 360 adds NBCUniversal Olympic Winter Games programmatic inventory with AI conversion tracking and household frequency controls.

by Luis Rijo

Data - Jan 12, 2026 Apple services shattered records in 2025

Apple's services division reached unprecedented heights in 2025 with 850 million weekly App Store users and Apple Pay blocking over $1 billion in fraud.

by Luis Rijo

Video - Jan 12, 2026 How contextual targeting doubled Super Bowl ad ROI last year

Football helmet and ball on grass highlighting contextual ad targeting for Super Bowl campaigns.

Integral Ad Science reports 102% ROI increase for contextual campaigns during Super Bowl LVIII, with traffic hitting 131 million impressions on game day.

by Luis Rijo

AI - Jan 12, 2026 Anthropic opens Claude Code's automation power to everyone with Cowork

Claude Cowork analyzing messy desktop offering automated file organization by type and category

Anthropic launched Cowork on January 12, bringing Claude Code's file automation to non-developers through natural language on macOS.

by Luis Rijo