Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9143 Articles

Display - Mar 06, 2026 The app middle class is dying - and RevenueCat's data shows exactly how fast

App economy divide: thriving towers vs. crumbling ruins as the subscription middle class collapses.

RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue.

by Luis Rijo

Video - Mar 06, 2026 ShowHeroes buys Traffective to build Europe's biggest independent ad platform

ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display.

by Luis Rijo

Data - Mar 06, 2026 NIQ cuts CPG weekly reporting lag from nine days to two

NIQ Early Market Read dashboard over CPG warehouse shelves showing real-time sales data.

NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.

by Luis Rijo

Video - Mar 06, 2026 Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API

Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.

by Luis Rijo

Data - Mar 05, 2026 Drowning in data: why U.S. advertisers can't trust their own measurement

Confidence in Media Measurement Among Advertisers With First Party Data

CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.

by Luis Rijo

Search - Mar 05, 2026 Google caps AFS native style IDs at 100 per publisher account in June

Google today notified AdSense for Search publishers of a 100 native style ID limit per account, effective June 3, 2026, with automated cleanup starting April 4.

by Luis Rijo

Data - Mar 05, 2026 PlayOn Sports hit with $1.1M fine for forcing students to accept tracking

Mobile ticket blocked by consent overlay at a high school football game under stadium lights.

California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events.

by Luis Rijo

Social - Mar 04, 2026 Meta rewrites click attribution rules, finally aligning with Google Analytics

Meta's three attribution types: click-through (link click), engage-through (social actions), view-through.

Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics.

by Luis Rijo