Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8674 Articles

Video - Jan 07, 2026 Roku becomes first streaming platform to optimize ads using iSpot outcomes

Roku integrates iSpot's Outcomes at Scale for outcome-based optimization on January 6, 2026, with SimpliSafe test showing 23% lead increase and 31% website visit boost.

by Luis Rijo

Video - Jan 07, 2026 Magnite builds seller agent into SpringServe for AI-driven ad buying

AI-powered advertising agent connecting buyer intent with seller supply through AdCP protocol interface

Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner.

by Luis Rijo

Data - Jan 07, 2026 California lawmaker wants to ban selling your sensitive data

California lawmaker Ward announces AB-1542 to ban sensitive personal information sales at Capitol

California Assembly Member Christopher Ward introduced legislation January 5 that would prohibit businesses from selling sensitive personal information to third parties under state privacy laws.

by Luis Rijo

AI - Jan 07, 2026 ChatGPT's massive scale meets challengers in race for AI dominance

ChatGPT year-over-year growth chart showing 49% website visit increase and 114.6% DAU surge from 2025 to 2026

Similarweb data reveals year-over-year growth from January 2025 to 2026 across ChatGPT, Gemini, Perplexity, and Claude as mobile app adoption surges past website visits.

by Luis Rijo

Audio - Jan 07, 2026 DAX brings DISQO's measurement tools to every audio campaign

DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners.

by Luis Rijo

Video - Jan 07, 2026 YouTube creators get TV-style measurement as Spotter partners with Comscore

Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.

by Luis Rijo

Data - Jan 07, 2026 Influencers strike back with detailed contracts showing Honey violated terms

Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.

by Luis Rijo

Retail - Jan 06, 2026 PayPal's transaction graph shows what competitors can't see across merchants

PayPal Transaction Graph showing cross-merchant beauty purchase journey with $49M cart abandonment

PayPal launched Transaction Graph Insights & Measurement on January 6, giving advertisers cross-merchant purchase data that platform-specific tools miss entirely.

by Luis Rijo