Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9151 Articles

Data - Feb 28, 2026 Reddit fined £14.47m by UK regulator over children's data failures

Child browsing apps on tablet in the dark, unprotected from harmful online content.

UK's ICO fines Reddit £14.47m for failing to verify users' ages and processing children's data without a lawful basis, marking a significant UK enforcement action.

by Luis Rijo

Data - Feb 28, 2026 ICO fines Imgur owner MediaLab £247,590 for children's privacy failures

UK's ICO fined MediaLab £247,590 for failing to protect children on Imgur, finding no age checks were in place from September 2021 to September 2025.

by Luis Rijo

Display - Feb 28, 2026 US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year

Glowing programmatic bidstream grid with data signals converging on a central auction node.

The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics.

by Luis Rijo

Video - Feb 28, 2026 JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households

CTV screen split between excluded households and precision voter targeting at dusk.

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

by Luis Rijo

Data - Feb 28, 2026 FreeWheel warns IP-based ad targeting can miss 87% of households

Glowing router at night with tangled cables, symbolizing IP address instability in CTV advertising.

IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.

by Luis Rijo

Display - Feb 28, 2026 Flipboard bets on indie journalism as Washington Post demolishes its newsroom

Flipboard onboarded dozens of independent publishers in February 2026, using algorithm boosts and human editors to fight Google Zero and media consolidation. 158 characters.

by Luis Rijo

Retail - Feb 27, 2026 Amazon's MCF 2026 preferred pricing hides a $50K cap most sellers miss

Amazon's MCF 2026 Preferred Pricing launched January 15 with tiered discounts and FBA credits, but a $50K cap reshapes savings math for high-volume sellers.

by Luis Rijo

AI - Feb 27, 2026 OpenAI hits 900M users

OpenAI today announced 900M weekly ChatGPT users, 50M subscribers, and a $50B Amazon investment as part of a $110B funding round at a $730B valuation.

by Luis Rijo