Google Ads unveils audience demographic insights for Performance Max campaigns
Marketers running Performance Max campaigns gained a valuable tool this month, with the introduction of audience demographics within asset audience insights.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ads announces in-campaign experimentation for Performance Max
This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.
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Microsoft Advertising Platform now offers Copilot to all advertisers
Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.
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Microsoft Advertising expands Chat Ads API reach with Direqt partnership
This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.
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Axel Springer and Microsoft deepen partnership in AI, Content, and Cloud Services
Axel Springer and Microsoft this week announced an expansion of their existing partnership. This multi-faceted collaboration strengthens their ties in advertising, artificial intelligence (AI), content creation, and cloud computing.
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Amazon advertising soars 24% in Q1 2024
Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.
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Google AdSense updates Privacy & Messaging User Consent Revocation process
Google today announced updates to its Privacy & messaging user consent process within Google AdSense, reflecting the evolving landscape of user privacy expectations in Europe. These changes aim to enhance user transparency and control over their data.
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Google unveils DV360 updates at NewFront 2024
These updates focus on helping marketers and agencies navigate the evolving landscape of streaming television and leverage the power of Google AI for more effective advertising campaigns.
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Australians embrace travel despite economic pressures: Nielsen report reveals top trends
A recent report by Nielsen Consumer & Media View (CMV) paints a positive picture of the Australian travel industry, indicating a strong consumer appetite for travel despite economic concerns.
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Large Language Model sparks privacy concerns in the EU
The complaint centers on concerns regarding the model's potential to generate inaccurate information about individuals and OpenAI's apparent inability to address these inaccuracies.
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Vistar Media acquires ADstruc
Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.
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Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization
Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.
