Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9699 Articles

Video - Oct 26, 2024 FuboTV launches standalone Premium Sports streaming without base plan requirement

FuboTV introduces standalone subscriptions for FanDuel Sports, NBA League Pass, and Paramount+ Without base plan requirement.

by Luis Rijo

Video - Oct 26, 2024 IAB Tech Lab launches CTV Ad format standardization initiative

IAB Tech Lab's "Ad Format Idol" initiative aims to standardize Connected TV ad formats, addressing key industry challenges.

by Luis Rijo

Display - Oct 26, 2024 Microsoft Performance Max Ads show 4.2X more conversions with Copilot integration

New Microsoft Advertising data reveals Performance Max campaigns deliver 13% higher CTR and 24% more impressions in Copilot tests.

by Luis Rijo

Display - Oct 25, 2024 UK publisher National World signs multi-year deal with Taboola

Leading UK publisher implements Taboola's AI recommendations across 60+ news sites reaching 15 million monthly readers.

by Luis Rijo

Search - Oct 25, 2024 Google algorithm shifts hit major publishers' affiliate sections, traffic plummets

Forbes, CNN, WSJ see massive traffic drops in affiliate content as Google's new algorithm targets non-core site sections.

by Luis Rijo

AI - Oct 25, 2024 Google senior search analyst: AI integration essential for tech industry success

Google's John Mueller addresses AI adoption concerns, emphasizing its permanence in tech while cautioning against industry hype.

by Luis Rijo

Video - Oct 25, 2024 Nielsen expands YouTube CTV ad measurement in India with cross-device analytics

Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.

by Luis Rijo

Data - Oct 25, 2024 Google and YouTube launch Election Tools for US Voters

Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.

by Luis Rijo