Video Google streamlines server-side ad insertion with network code update Full service DAI now allows network code parameter integration to enhance ad delivery control and settings management.
Data Featured Google opens Meridian marketing mix model Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.
Audio Spotify reaches $10 billion annual payout milestone to music industry Streaming service hits record payment in 2024, marking tenfold increase over past decade as independent artists see growth.
Display Network of AI-generated fake news sites uncovered in advertising fraud scheme Investigation reveals over 200 fraudulent websites using AI to generate content and deceive advertisers through fake news domains.
Data Yahoo becomes first DSP to implement IAB Tech Lab data transparency labels Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.
Social Pinterest expands programmatic access through Index Exchange and Criteo The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
DOOH AFA Decaux expands DOOH network in Denmark with VIOOH Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.
Display HTML5 validator tool for Campaign Manager to be deprecated in April 2025 Analysis of Google's announcement to end the popular Html5 validator tool used by creative developers and agencies.
AI Featured New IAB playbook explores ethical generative AI adoption in advertising industry Interactive Advertising Bureau releases comprehensive guide detailing responsible implementation of AI tools for advertising.
Audio Spotify and UMG unveil landmark deal to boost music streaming monetization New multi-year agreement introduces premium tiers and improved royalties while expanding digital music experiences.
Video Google to end Maximum CPV for new video campaigns in April Technical changes to Google's video advertising system will require new campaigns to use Target CPV bidding starting Q2 2025.
Search Yahoo expands AI features in search with OpenAI integration Yahoo introduces AI-powered chat and generated answers in search results, requiring user login for access to new features.
Social Video marketing in B2B generates highest ROI through short-form content Data from LinkedIn shows short-form social videos produce 55% ROI, as B2B marketers invest in vertical formats and authentic content.
Video Featured Fubo subscribers face $95 base plan as Disney takes control Streaming service announces significant price hike starting February, followed by major merger with Disney's Hulu division.
AI Ai and digital channels emerge as top priorities in 2025 advertising outlook Latest report reveals 68% of marketers increasing social media spend while generative AI surpasses CTV as leading consumer trend.
AI Minnesota court rejects expert testimony tainted by AI-generated citations Court excludes Stanford professor's expert testimony on deepfakes after discovering fake citations created by GPT-4 AI tool.
Video Study reveals optimal CTV and linear TV investment balance for 2025 New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.
Display LiveRamp powers first casino media network with Mohegan Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.
Data Featured First-party data becomes crucial for business growth in 2025 New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.
AI ChatGPT Tasks launches beta for automated task scheduling OpenAI releases ChatGPT Tasks in beta, enabling automated scheduling of prompts for Plus, Pro and Team plan users.
Social Meta begins advertising test program on Threads app Meta starts testing ads on Threads, targeting 300 million monthly active users by extending existing campaigns.
Video Netflix raises prices amid strong profits, low cancellation rates Analysis shows Netflix's fourth price increase since 2019 comes as viewing hours and profits surge, despite subscriber concerns.
Data UK data watchdog allows 'consent or pay' model for online publishers ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.
Search Google's updated search quality guidelines add 11 pages about spam policies Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment.
Social Meta removes detailed targeting exclusions for ad accounts Meta announces the removal of detailed targeting exclusions, impacting ad campaigns and audience controls.
