Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
These changes include a rebranding of the OBA compliance setting to Ad badging, transparency, and reporting, as well as the expansion of Google's About this Ad feature to all ad formats.
Triton Digital® yesterday announced the release of the latest Canada Podcast Ranker. The ranking is based on Triton’s Podcast Metrics measurement service and covers the reporting period of December 4, 2023 – December 31, 2023.
Google today announced the launch of its curated online news experience and licensing program, Google News Showcase, in Bulgaria.
Nielsen and Fox yesterday announced a multi-year renewal agreement. This agreement expands Nielsen's involvement with FOX, ensuring that the company will continue to measure all FOX properties across broadcast, cable, and free streaming.
LinkedIn this month announced that it will be discontinuing its lookalike audience targeting option on February 29, 2024. This means that marketers can no longer create new lookalike audiences or edit existing ones.
These audiences are generated based on your existing data sources, such as contact lists, Lead Gen Forms, or conversions, and identify individuals who share similar characteristics and behaviors with your most valuable customers.
Audience Expansion is a LinkedIn tool enabling advertisers to reach a wider audience by targeting individuals who share similar interests and characteristics as their existing target audience.
Gemini is currently available to English language advertisers in the U.S. and U.K., and will be rolled out to other English language advertisers in the coming weeks.
Under the terms of the agreement, Comscore will provide Nexstar with measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.
Google has announced an update to its other restricted businesses policy that will restrict plumbing ads in the Netherlands. This policy update will take effect on February 22, 2024.
Meta today released Facebook Graph API v19.0 and Marketing API v19.0, bringing a number of new features and deprecations.
Google today has unveiled 3 new generative AI features for its Chrome browser, aiming to elevate the browsing experience and make it more personalized.
