Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8681 Articles

Data - Jan 02, 2026 Major browsers achieve cross-platform parity on web performance metrics

Largest Contentful Paint metric thresholds: 2.5s good, 4.0s poor performance for Core Web Vitals SEO

Safari 26.2 delivers final pieces needed to measure Core Web Vitals uniformly across Chrome, Firefox, and all major browsing environments, ending years of fragmented performance tracking for marketing professionals.

by Luis Rijo

Video - Jan 02, 2026 Chris Pratt gambles everything on AI judge in 90-minute trial thriller

Mercy poster shows futuristic LAPD action as Amazon MGM targets theatrical-streaming ad strategy

Amazon MGM Studios positions theatrical-exclusive crime film for streaming advertising play as AI justice themes target premium inventory during critical January release window.

by Luis Rijo

Data - Jan 02, 2026 Google preparing to shut down Ads API v19 in February 2026

Google Ads API version 19 will sunset on February 11, 2026. Developers must migrate to newer versions before all v19 requests begin failing across the platform.

by Luis Rijo

AI - Jan 02, 2026 Google shares internal AI playbook after two years testing automation on environmental reports

Google AI playbook for sustainability reporting cover showing blue gradient text on white background

Google released December 2025 AI implementation guide documenting sustainability reporting experimentation with NotebookLM, Gemini tools, and prompt templates.

by Luis Rijo

AI - Jan 02, 2026 Algorithm chaos and power plays close digital advertising's turbulent year

Publishers versus Google platforms in digital advertising power struggle

Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets.

by Luis Rijo

Search - Jan 02, 2026 SEO consultant tracks Google's shift from predictable to chaotic

Google SERP volatility visualization showing algorithmic shifts from 2021-2025 tracking major updates.

Analysis reveals declining confirmed updates from 10 in 2021 to 4 in 2025 while perceived volatility reaches record-breaking levels across algorithmic earthquakes.

by Luis Rijo

Search - Jan 02, 2026 Google formalizes review requests nine months after feature launch

Google published official documentation for Business Profile review links and QR codes on December 31, ending months of unofficial feature usage.

by Luis Rijo

AI - Jan 02, 2026 xAI sues California over law forcing AI firms to reveal training secrets

Elon Musk's xAI files federal lawsuit challenging California's AB 2013, arguing the transparency law violates constitutional protections and hands competitors a roadmap to replicate proprietary AI models.

by Luis Rijo