Luis Rijo - PPC Land (Page 62)

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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via luis@ppc.land

Zapier mandates AI fluency for all new hires

Zapier mandates AI fluency for all new hires

Automation company implements comprehensive AI literacy requirements and training programs for recruitment.

Irish court approves first class action against Microsoft RTB data breach

ICCL secures permission for Ireland's first class action targeting Microsoft's real-time bidding data violations under GDPR.

SEO professionals express fear over Google's AI Mode with 45% reporting anxiety about search changes and ranking volatility.

SEOs express widespread fear over Google's AI Mode rollout

Nearly half of search professionals report being "scared out of mind" as Google prepares major AI transformation.

Walmart Marketplace now allows Amazon MCF for order fulfillment with neutral packaging requirements

Walmart allows Amazon fulfillment for cross-platform sales

E-commerce sellers can now use Amazon's MCF service to fulfill Walmart orders under specific conditions.

DoubleVerify lawsuit alleges fraud in digital ad verification amid 65% stock decline and bot detection failures.

DoubleVerify fraud lawsuit shakes digital ad verification market

DoubleVerify faces class action lawsuit alleging systematic fraud and ineffective bot detection amid 36% stock plunge.

Dynamic AI-powered search ad matching user query "colorful midi dress" to relevant product listing automatically

Paid-members only

Google releases AI Max for Search campaigns implementation guide

Tool promises 14% boost in conversions with automated targeting and creative optimization features.

Channel performance reporting interface shows 783,524 impressions across Google's advertising networks

Google Ads performance max channel reporting now live in select accounts

Beta feature provides transparency across Search, YouTube, Display, and other Google channels after month-long wait.

Google AI impact comparison: 34.5% traffic decline as publishers lose revenue while users stay on search pages

Google AI overviews cut traffic by 34% as publishers demand action

Brazilian media organizations escalate pressure while traffic plummets amid new AI Mode rollout.

German court ruling transforms cookie consent: eliminates dark patterns, mandates equal reject/accept buttons.

German court clarifies cookie banner compliance requirements

Appeals court ruling challenges data authority's broad interpretation of consent mandates.

European digital advertising market breakdown by category showing €118.9bn total with video leading at €28.8bn growth.

Digital advertising 'defied economic gravity' with €118.9bn growth

IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.

SEO acronym confusion ends: Keep familiar SEO, expand E from Engine to Everywhere - problem solved!

SEO experts really need to stop making up new acronyms

Rand Fishkin advocates against new SEO acronyms like AIO and GEO, supporting "Search Everywhere Optimization" instead.

Claude adds voice mode to mobile apps

Anthropic launches voice conversations on Claude mobile apps for iOS and Android users.

Europe: Quarterly Digital Ad Spend Growth (YoY)

European digital ads hit €118.9bn with 16% growth in 2024

Digital advertising surged 16% year-over-year across Europe, reaching €118.9 billion as video and retail media lead expansion.

Business Insider layoffs visualization showing 21% workforce reduction, traffic sensitivity issues, and strategic restructuring with AI integration.

Search Featured

Business Insider cuts 21% of staff citing traffic sensitivity

Publisher eliminates coverage verticals and exits commerce while embracing AI automation.

ASCII diagram showing ads.txt fraud network where AI sites copy legitimate publisher files to steal ad revenue

Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising

DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network.

Virtual try-on interface showing Google's new AI shopping feature with photo upload requirements

Google launches AI Mode with virtual try-on using personal photos

New Google AI shopping features include virtual fitting rooms and agentic checkout systems.

Anthropic's free 9-chapter interactive prompt engineering course for AI professionals and marketers

Anthropic launches free prompt engineering course

Anthropic releases comprehensive 9-chapter interactive course teaching prompt engineering fundamentals and advanced techniques.

Google launches brand profile management tools for select e-commerce retailers

New brand profile features enable e-commerce businesses to manage their Google Search presence with enhanced control over business information and performance analytics.

NotebookLM mobile app interface showing recent research notebooks with offline audio playback features

NotebookLM mobile app launch extends Google's AI research assistant

Google releases iOS and Android apps for AI research tool supporting offline audio playback and cross-platform sharing.

Mobile checkout flow showing Google's accelerated purchase path from product ads to payment screen

Google launches accelerated checkout for US Demand Gen campaigns

Accelerated checkout experience debuts for Demand Gen campaigns, delivering 11% conversion value boost with streamlined purchase paths

Google advances AI creative tools for marketers

Google unveils four AI-powered creative solutions designed to transform advertising campaigns and boost business growth.

Google Merchant Center AI tools workflow: from product catalog to automated insights, promotions and sales growth

Google adds AI tools to help merchants boost sales

New automated tools promise performance forecasting and promotion optimization.

Federal court dismisses Rumble's $2B antitrust lawsuit against Google due to statute of limitations

Rumble loses $2 billion antitrust lawsuit against Google

Federal court dismisses video platform's monopolization claims citing statute of limitations.

Google CEO Pichai explains web shift from direct browsing to AI-mediated database interactions

Google CEO predicts web transformation as AI agents reshape browsing

Sundar Pichai discusses web's future amid 45% page growth while publishers clash over AI features reducing traffic.

ASCII diagram showing Google's 63% traffic dominance and declining click-through rates to independent websites.

Search Featured

Click-through rates plummet as search platforms hoard traffic

Google's declining click-through rates signal fundamental shift in digital marketing as platforms retain users.