Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Microsoft Clarity this week introduced new customizable features: Drag and drop to rearrange cards on the dashboard; Hide cards to remove them temporarily from view; Choose which tab to display by default for cards with multiple tabs.
SiriusXM Podcast Network held onto its position as the #1 Sales Network, with an average of 43.7 million downloads and 13.2 million listeners each week. Wondery retained its #2 spot with an average of 27.1 million downloads and 7.5 million listeners, followed by Audacy Podcast Network.
Reddit Ads is a relatively new advertising platform that has quickly gained popularity among marketers. One question marketers often have is about the minimum prices for Reddit Ads. The answer to this question depends on the campaign objective that you choose.
Previously, offers with the Item issue Incorrect value: identifier exists [identifier_exists] would have been disapproved. However, as of December 2023, these offers will now receive a warning instead of a disapproval.
The Federal Trade Commission (FTC) today proposed new changes to the Children's Online Privacy Protection Rule (COPPA Rule) that would place new restrictions on the use and disclosure of children’s personal information.
As of February 2024, Google will implement changes to its UK Financial Services Verification (FSV) policy, the company announced yesterday. These changes are designed to provide greater security and transparency for advertisers who are using Google Ads to promote financial services products.
DoubleVerify (DV) yesterday released its first-ever global attention benchmark report, providing marketers with insights into how effectively ads capture viewer attention across different industries and regions.
As the 2024 United States election approaches, Google this week announced is taking steps to ensure that its platforms are used responsibly and that voters have access to accurate information.
Google this week announced it reached a settlement with a group of state attorneys general and a federal district court judge who had alleged that the company had violated antitrust laws in its operation of the Google Play Store.
Nielsen Sports' latest Fan Insight Report, released this month, unveils the dynamic landscape of Japanese sports fandom, shedding light on the preferences, trends, and demographics of the nation's avid sports enthusiasts.
Google Ads yesterday announced an update that simplifies purchasing reservation ads on YouTube. Now advertisers can plan, buy, and measure ad campaigns across auction and reservation placements, all within Google Ads framework.
Google this week made it possible to link your Google Analytics 4 (GA4) properties with AdSense accounts. This integration provides an opportunity for small publishers to gain deeper insights into their ad performance and optimize their revenue strategies.
![Google Updates Identifier Exists [identifier_exists] Policy for Shopping Ads](/content/images/size/w600/format/webp/2023/12/Google-Shopping.jpg)
