Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google last week revamped the Chrome Web Store. The go-to destination for Chrome extensions and themes, has received a significant makeover, bringing a fresh look, improved navigation, and new features to enhance the user experience.
Google last week announced the Crawl Rate Limiter Tool in Google Search Console will be deprecated on January 8, 2024.
Gmail's new requirements for bulk email senders include maintaining a spam rate below 0.3% as reported in Postmaster Tools. This is a critical measure to ensure that emails from bulk senders are delivered to Gmail inboxes and not filtered as spam.
GreenBid will enable advertisers to purchase carbon offsets programmatically through real-time bidding (RTB) auctions, making it easier and more efficient to reduce their carbon footprint.
BigCommerce last week announced that its customers experienced a 14% increase in gross merchandise value (GMV) on Thanksgiving and a 6% increase in GMV on Black Friday compared to the same days in 2022.
Shopify merchants shattered Black Friday records, generating an astounding $41 billion in global sales – a 21% increase over 2022. According to Shopify, this performance underscores the resilience and adaptability of Shopify merchants, who continue to thrive in an ever-evolving retail landscape.
Google this month announced the introduction of scheduled emails for Google Analytics 4 (GA4), empowering administrators to automate the delivery of standard and custom reports to team members.
Google this month announced the rollout of a redesigned Admin experience for Google Analytics 4 (GA4) properties. This update aims to streamline and simplify administrative tasks, enabling users to navigate settings more effectively and maximize the insights derived from GA4.
By leveraging the power of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides insights into the specific interests and intents of webpage readers across the Open Internet.
Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
InMobi this month published a new study on Advertiser Perceptions revealing that brand advertisers are increasingly adopting performance KPIs (key performance indicators) for their mobile campaigns.
Google this month launched a new experiment in Search Labs called Notes, enabling users to share tips and insights about articles and topics right on Search.
