Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google Registry yesterday announced the launch of a new top-level domain (TLD): .ing. This new domain extension is open to anyone and allows businesses and individuals to create single-word websites that reflect their passions, interests, and activities.
The partnership enable publishers to integrate the IRIS_ID, IRIS.TV’s universal content identifier, to offer brand-suitable, contextual ad targeting for online video and connected TV (CTV) inventory.
Oracle Advertising and The Trade Desk this month announced they are partnering to offer video-level contextual intelligence for connected TV (CTV). The solution leverages Oracle Advertising's video-level contextual intelligence and brand suitability data, which is powered by IRIS.TV.
Comscore this month announced the addition of social incremental audiences to its Media Metrix Multi-Platform suite.
Google Search this month unveiled three new features to help users verify images and sources online. These new features are part of Google's ongoing efforts to help users navigate what they see online.
Meta yesterday announced it is expanding its Meta Verified test to businesses on Instagram and Facebook in Canada.
Pinterest yesterday reported that revenue grew 11% year-over-year to $763 million in the third quarter of 2023. Global Monthly Active Users (MAUs) increased 8% year-over-year to 482 million. Adjusted EBITDA was $185 million for Q3.
Omnicom Group Inc. (NYSE: OMC) yesterday announced that it has agreed to acquire Flywheel Digital, the digital commerce business of Ascential plc (LSE: ASCL.L), for a net cash purchase price of approximately $835 million.
Meta, the parent company of Facebook and Instagram, today announced it will offer people in the European Union, European Economic Area, and Switzerland the choice to pay a monthly subscription to use these platforms without any ads.
Google this month announced it will deprecate some dimensions in Win/Loss reports and the Bidding Insights tool in Display & Video 360 on November 15, 2023.
Amazon this month announced it is expanding Sponsored Products ad program to apps and websites in the United States. Starting with Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis.
HubSpot and TikTok this week announced a partnership to make community-based customer acquisition easier for B2B brands. The integration allows HubSpot customers to capture leads from TikTok directly in HubSpot's Smart CRM.
