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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8682 Articles
AI   -   Dec 28, 2025 One-third of YouTube Shorts feed now consists of AI-generated slop
Cat devouring YouTube logo illustrating 33% AI slop saturation in platform's content feed algorithm

New research reveals 33% of YouTube Shorts shown to new users are brainrot content, while 21% are AI-generated slop, as machine-made videos flood the platform.

by Luis Rijo
Social   -   Dec 28, 2025 Snapchat's new in-app editing tool lets users skip the learning curve
Snapchat's new in-app editing tool lets users skip the learning curve

Snapchat announced Quick Cut on December 17, a lens-powered video creation tool that eliminates traditional editing workflows for iOS users.

by Luis Rijo
Audio   -   Dec 28, 2025 Christmas dominates YouTube's latest weekly music rankings
YouTube Music Christmas charts December 2025 weekly rankings holiday season streaming data

Mariah Carey's seasonal classic reaches 57.1 million views while Wham! captures 53 million as festive tracks surge across 13 markets.

by Luis Rijo
AI   -   Dec 28, 2025 Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns
Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns

Microsoft Clarity's December 18 analysis shows AI referrals grew 155% in eight months while converting 11 times better than search despite under 1% traffic share.

by Luis Rijo
Data   -   Dec 28, 2025 Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits
Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits

Amazon Business expands membership benefits with financial software, cybersecurity protection, and HR tools for small businesses across three partnership programs.

by Luis Rijo
Audio   -   Dec 28, 2025 YouTube pulls the plug on Billboard charts after streaming weight dispute
YouTube pulls the plug on Billboard charts after streaming weight dispute

YouTube withdraws streaming data from Billboard charts after January 16, 2026, ending decade-long partnership over ad-supported versus subscription weighting.

by Luis Rijo
Video   -   Dec 28, 2025 YouTube's home feed quietly kills long-form video discovery
YouTube home feed comparison showing reduction from 12 long-form videos to 3, with Shorts dominating display.

Platform data shows browse recommendations dropped from six long-form videos per row to just two, redirecting 80% of available slots toward Shorts content.

by Luis Rijo
AI   -   Dec 28, 2025 Why greed, not technology, blocks programmatic advertising reform
Greedy dinosaur hoarding money symbolizes programmatic ad tech opacity blocking transparency reforms.

Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.

by Luis Rijo
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