Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles

Retail - Jul 16, 2024 Prime Day 2024 expected to Break Records with $14 Billion in online spend

The report highlights a surge in online spending for back-to-school items during the Prime Day period

Adobe predicts record-breaking online sales of $14 billion for Prime Day 2024, fueled by steeper discounts and early back-to-school shopping.

by Luis Rijo

Social - Jul 16, 2024 Meta adds Custom Offer Details to Instagram Ad CTAs

Meta lets advertisers showcase custom discounts directly on Instagram ad call-to-action buttons, potentially boosting user engagement.

by Luis Rijo

Video - Jul 16, 2024 Back-to-School Shopping: Parents look to CTV ads and prefer in-store experiences

A new study by LG Ad Solutions explores parent shopping habits for back-to-school season, highlighting the rise of CTV advertising and the enduring popularity of in-store shopping.

by Luis Rijo

Audio - Jul 16, 2024 Apple unveils HomePod mini in Midnight Colorway

Apple's new midnight colored HomePod mini joins a crowded smart speaker market dominated by Amazon's Alexa.

by Luis Rijo

Retail - Jul 15, 2024 Amazon's AI Shopping Assistant Rufus Now Available to All US Customers

Amazon expands Rufus, its AI-powered shopping assistant, to all US customers ahead of Prime Day 2024. Learn about its features and impact.

by Luis Rijo

Social - Jul 14, 2024 LinkedIn's 3-Step strategy for exponential follower growth on company pages

LinkedIn says once Pages get to 150 followers, their opportunity for growth becomes exponential.

LinkedIn's latest guide outlines a comprehensive approach to building a robust network and engaging audience on the platform.

by Luis Rijo

Data - Jul 14, 2024 Google Analytics 4 recommended events for enhanced tracking

GA4 has a wide array of recommended events to improve data collection and reporting across various business verticals.

by Luis Rijo

Search - Jul 14, 2024 Google launches Credit Card Search Widget, raising concerns for affiliates

Google's new credit card search widget in SERPs sparks controversy among finance affiliates and raises questions about search fairness.

by Luis Rijo