Google to retire the URL Parameters tool in Search Console
Google this week announced the deprecation of the URL Parameters tool in Search Console. It will happen in 1 month.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google adds context to structured data issues in Search Console
Google this week announced it has added more context to its error reporting in Search Console, starting yesterday.
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Google to introduce Anchor Ads in AMP pages
Google this week announced the introduction of Anchor Ads in AMP pages. Anchor ads will start appearing in AMP pages from April 11, 2022.
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Google to sunset AdWords API on April 27, 2022
Google today confirmed that it will sunset AdWords API on April 27. Developers currently using the AdWords API must upgrade to the Google Ads API.
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GumGum retires JustPremium brand
GumGum this month announced it has retired the JustPremium name, bringing the company fully under the GumGum brand. GumGum installed JustPremium founder Eric Visser as GumGum's President of EMEA.
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InMobi launches an end-to-end, video-led discovery and monetization retail media platform
InMobi yesterday announced the launch of an end-to-end, video-led discovery and monetization retail media platform.
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Smartly.io launches a budget visualizer and dynamic local inventory ads
Smartly.io today announced new automation capabilities for retailers with new tools: Budget Pacing Visualizer; Dynamic Local Inventory Ads; and Cross-Campaign Budget Optimization support for Pinterest.
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Smart integrates DV360 API for deal synchronization
Smart this week announced a new integration with the Display & Video 360 (DV360) API. When a deal is created in Smart platform, the deal will automatically become available in the DV360 negotiations tab.
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MGID acquires Italy’s Metup, its first acquisition
MGID today announced its first acquisition, a majority stake in Metup Native, a native advertising network in Italy.
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Nielsen to be sold to private equity, Elliott and Brookfield, for $16 billion
Nielsen yesterday announced that it has agreed to be acquired by a private equity consortium led by Elliott Investment Management and Brookfield Business Partners, in an all-cash transaction valued at approximately $16 billion.
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Japan adopts similar GDPR Consent starting in April
Japan’s Amended APPI will come into force on April 1, legislation that force companies to require companies to obtain consent from users for their personal-related information (PRI), when this data is shared with third parties who will likely associate that data with ‘Personal Information’.
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Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms
Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant.
