TV advertising spend up 36.87% YoY in Q1 2022
CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Amazon to surcharge sellers because of fuel and inflation
The surcharge affects sellers with products eligible for Amazon Prime FREE Two-Day Shipping and FREE Shipping.
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Xandr launches an Inventory Library on its DSP with curated deals
With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
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Yahoo! JAPAN integrates GeoEdge
GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.
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Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan
KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.
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Glewed TV taps Yahoo as preferred SSP for connected TV and display ads
Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
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VIZIO launches overlay ads in Connected TV
Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
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IAB Tech Lab updates ad format guidelines to include Digital Video and CTV
The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
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Meta to merge Ad Topics and Interest Categories controls
Via Ad Topics controls users can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics.
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Amazon updates Alexa to notify users when there are deals
Amazon notifies users with Alexa up to 24 hours before a deal becomes available.
