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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles
Video   -   Jul 17, 2024 Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June
Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June

Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.

by Luis Rijo
Social   -   Jul 17, 2024 Eventbrite and TikTok partner to revolutionize Event Discovery and Promotion
Eventbrite and TikTok

Eventbrite and TikTok join forces to streamline event promotion, offering creators new tools to reach audiences and sell tickets directly through TikTok videos.

by Luis Rijo
Video   -   Jul 16, 2024 YouTube announces Text-to-Speech feature for Shorts, delays Custom Thumbnails
YouTube Shorts Text-to-Speech

In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later.

by Luis Rijo
Data   -   Jul 16, 2024 Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties
Google Analytics 4

New Fields Enhance Event Sequencing Analysis in BigQuery Exports.

by Luis Rijo
Audio   -   Jul 16, 2024 Acast acquires distribution rights for Pionaire Network Podcasts, including The Bert Show
The Bert Show

Independent podcasting company Acast expands its portfolio with the Pionaire Network.

by Luis Rijo
Video   -   Jul 16, 2024 Attention in Advertising: New study challenges conventional wisdom
Attention in Advertising: New study challenges conventional wisdom

Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.

by Luis Rijo
Retail   -   Jul 16, 2024 AI Negotiation emerges as a new frontier in E-Commerce
AI Negotiation

AI negotiation tools are emerging in e-commerce, offering automated haggling for potentially lower prices but raising concerns about transparency and effectiveness.

by Luis Rijo
Search   -   Jul 16, 2024 Yandex divests Russia-based businesses and plans rebranding
Yandex logo

Facing geopolitical challenges, Yandex is selling its Russia-based businesses and international assets, focusing on its remaining international operations under a new brand.

by Luis Rijo
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