Luis Rijo

Google Ads updated search query matching and brand controls to improve campaign performance by giving advertisers more control over misspelling handling and brand exclusions.

Amazon's Prime Day is a major shopping event with exclusive deals for Prime members, early access, student discounts, and benefits for advertisers and retailers on the platform.

Google to allow certified French public health organizations to use prescription drug terms in Ads promoting safe use.

Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices.

Apple updated iOS and iPadOS to comply with the EU's Digital Markets Act, allowing alternative app stores, payments, and browsers in the EU.

Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps.

The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.

Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).