Snap grows in 2021 and has the first profitable quarter
Revenue increased 64% to $4.1 billion in 2021, compared to the prior year. This was Snap's first quarter with positive net income: $23 million.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Pinterest revenue grows 20% in Q4, but active users are decreasing
Pinterest this week disclosed the financial results for the last quarter of 2021. In Q4 2021, Pinterest saw the global Monthly Active Users (MAUs) decreasing 6%, year over year, to 431 million, but revenue grew 20% to $847 million.
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Adform’s ID Fusion campaigns register 120% increased net reach
Adform this week announced campaigns running on ID Fusion had over 120% increased net reach, 60% reduction in media wastage, and over 3 times an increase in the average conversion rate.
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Microsoft Bing launches a marketplace for autos
Microsoft this week announced the launch of Autos Marketplace in Microsoft Bing, in the US. Microsoft says the Autos Marketplace is a new research assistant for a car.
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TCF not compliant with Article 6 of the GDPR, Belgian regulator rules
The Belgian Data Protection Authority (DPA) this week ruled that Transparency and Consent Framework (TCF) not compliant with Article 6 of the GDPR. IAB Europe fined in €250.000.
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Amazon to shut down Alexa Internet on May 1, 2022
Amazon last year announced it is shutting down Alexa Internet on May 1, 2022. Alexa.com APIs to be switched off on December 15, 2022.
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Pinterest introduces a new augmented reality for home decor
Pinterest this week introduced in their apps a new augmented reality (AR) for home decor.
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Google stops the Linear TV buying in DV360
According to Google DV360’s Linear TV buying capability (Programmatic TV) has been deprecated and campaigns will not serve beyond December 31, 2021.
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SiriusXM’s SXM Media integrates the AudioID powered by AdsWizz
SiriusXM says AudioID is the future of listener identity as traditional digital identifiers erode.
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TikTok and Connected TV spend to gain ground in 2022, predicts Merkle
The agency Merkle this week stated it predits advertising spend will grow in TikTok and Connected TV this year.
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Google Ads launches an optimization score for Discovery campaigns
Google Ads this week announced it will add recommendations and an optimization score for Discovery campaigns.
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Amazon records 30 billion dollars per year in advertising revenue
In Q4 2021, Amazon reached 9,716 million USD in advertising revenue, and 31,160 million USD for the full year of 2021.
