IAS launches a CTV dashboard
Integral Ad Science (IAS) this month launched a CTV dashboard where advertisers can see live data for real-time insights and reporting on all CTV campaigns.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ads rolls out a new Experiments page
Google says the new Experiments page helps advertisers to create, manage, and optimize experiments in one place.
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Half of the singles are using dating apps, Wells Fargo survey finds
More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.
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Acast launches a podcast incubator programme in the UK
Acast this week announced the launch of a podcast incubator programme in the UK for 3 aspiring UK-based creators.
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TikTok surpasses YouTube as the third-most-popular influencer platform
Facebook and Instagram remain the first two most popular influencer marketing platforms.
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Google launches .day top-level domain registration
Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.
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FTC releases guidance about online reviews
The Federal Trade Commission (FCT) today released two guidances for businesses about online reviews.
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IndexNow protocol begins working with Yandex and Bing search engines
IndexNow is a protocol that submits URLs to search engines, when URLs are added, updated, or deleted.
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Google replaces FLoC with Topics, recognising growing criticism
To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.
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Amazon DSP integrates Pre-Bid Viewability from Moat
Amazon this month announced the integration of Oracle Data Cloud’s Pre-Bid by Moat Viewability on third-party supply.
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Google to enforce parallel tracking on YouTube starting February
Google this month announced that the deadline for advertisers to adopt parallel tracking for YouTube & partners is January 31, 2022.
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Advertising industry companies launch an European Addressable Media Initiative
The European Addressable Media Initiative will support the development of addressable media in Europe.
