Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles

Search - Jun 24, 2024 New AdSense for Search consent requirements for Switzerland

New requirements for publishers using Google AdSense for Search to comply with user consent regulations in Switzerland.

by Luis Rijo

Search - Jun 24, 2024 Google clarifies when to fix 404 errors

Focus on User Experience, Not All Errors Require Fixing.

by Luis Rijo

Jun 24, 2024 Catena Media navigates Google changes, forecasts revenue decline

Organic Search Policy Update Impacts Affiliate Marketing Partnerships.

by Luis Rijo

Video - Jun 24, 2024 Disney+ gears up for Ads in Latin America

Disney's Audience Graph, Clean Room Tech, and BridgeID Debut in First Region Outside US.

by Luis Rijo

Data - Jun 23, 2024 Signal IQ: Amazon's response for cookieless future

As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance.

by Luis Rijo

Search - Jun 22, 2024 Google Search to launch Public Review Profiles

Google will launch public Search Review Profiles for all users next Monday.

by Luis Rijo

Data - Jun 22, 2024 IVT: LinkedIn Ads integrates HUMAN

HUMAN's solution for LinkedIn identifies and filters out invalid traffic before advertisers even bid on ad placements

HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic.

by Luis Rijo

Video - Jun 21, 2024 Dispute erupts between TTD and Yahoo over video ad inventory

Dispute erupts between The Trade Desk & Yahoo over video ad labeling. The Trade Desk restricts Yahoo video ads for some advertisers citing IAB guidelines. Negotiations ongoing.

by Luis Rijo