AppLovin buys MoPub for $1.05 Billion in cash
AppLovin this month bought MoPub for $1.05 billion in cash.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google to block advertisers with sexually explicit content
Google this month announced an update Google Ads sexually explicit content policy.
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Google to move all auctions in AdSense to first price
In the coming months, advertisers bidding on AdSense will pay what they bid.
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Google stops using WEBM and 3GPP video transcodes
Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
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DoubleVerify to acquire Meetrics
DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.
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TikTok launches shopping tabs and product discovery for Shopify merchants
TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
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How TikTok restricts accounts under age 16
TikTok this month clarified how it is restricting accounts under age 16. These accounts are set to private by default.
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IAB Europe to audit vendors registered in the Transparency & Consent Framework
IAB Europe this week launched a TCF Vendor Compliance Programme. IAB Europe says the programme has the aim to identify and enforce against instances of non-compliant Vendor implementations.
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Google introduces new system to generate titles in search results
Google last week introduced a new new system of generating titles for web pages in search results. Google is no longer using user's query to generate titles.
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Facebook introduces Ads in the Instagram Shop Tab
Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.
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Azerion acquires Keymobile, a Swedish mobile advertising company
Azerion yesterday announced the acquisition of Keymobile, a Swedish mobile advertising company. This is the third Swedish acquisition completed by Azerion since January 2021, after Strossle and Delta Projects.
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Adzooma launches a Business Score, rating businesses in digital marketing
Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.
