Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles

Data - Jun 19, 2024 Teads launches Carbon Reduction program to help advertisers minimize campaign emissions

As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.

by Luis Rijo

Video - Jun 19, 2024 Magnite's SpringServe powers video ads for YTV's on-demand services in Japan

Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.

by Luis Rijo

Video - Jun 19, 2024 Streaming takes center stage in Nielsen's May 2024 Gauge™ report

Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.

by Luis Rijo

Video - Jun 19, 2024 Nielsen revamps The Gauge Mexico to offer more precise streaming measurement

Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.

by Luis Rijo

Data - Jun 19, 2024 Microsoft Clarity and HubSpot now integrated

Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.

by Luis Rijo

Data - Jun 19, 2024 GA4 Update: View remarketing audience sizes directly in GA

Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4

by Luis Rijo

Data - Jun 19, 2024 Oracle to shut down advertising products and services by September 2024

Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.

by Luis Rijo

Social - Jun 19, 2024 Snap introduces new AR Features powered by GenAI

These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.

by Luis Rijo