Adzooma launches a Business Score, rating businesses in digital marketing
Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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eyeo launches an ad platform reaching 225 million ad blocker users
eyeo this month launched Trestle, a DSP (Demand Side Platform) reaching over 225 million ad-filtering users who consent to see Acceptable Ads.
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Google introduces more controls over optimization experiments in AdSense
Google last week introduced more controls 3 new settings to Auto optimize in AdSense.
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UK’s Age-Appropriate Design Code to come into force on 2 September 2021
The Age-Appropriate Design Code (AADC) is coming into force on 2 September, in the UK.
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Google updates Google Ads Editor, now supporting Hotel ads and YouTube audio ads
Google this month updated Google Ads Editor, now the version 1.7. The new version includes support for Hotel ads, YouTube audio ads, and lead form extensions.
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Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads
Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
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First European publisher hit with a GDPR fine over dropping cookies without consent
Last month, CNIL, the French data protection watchdog, fined Le Figaro, a French publisher, €50,000, for dropping cookies without user consent.
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Google launches full-screen inline ads in AdSense
Google today announced the release of full-screen inline ads to all AdSense publishers. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page.
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Google to forbid political advertising in Ontario during the election period
Google today announced it will disallow political advertising with Shopping Ads, in Ontario, during regulated election periods.
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Facebook investing in new ad measurement solutions
Facebook today announced it will launch a Private Lift Measurement broadly to advertisers next year. Facebook is also investing in on-device learning, a technology that processes data locally.
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Google Ad Manager not delivering some campaigns in Brazil as expected
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
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Integral Ad Science buys Publica
Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
