Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles

Social - Jun 20, 2024 Consumers demand high quality, engaging creative across marketing funnel

New study unveils generational preferences for digital advertising.

by Luis Rijo

Search - Jun 20, 2024 Google rolls out new Spam Update

The June 2024 spam update highlights Google's ongoing commitment to improving search quality and user experience

Google today rolled out its latest spam update. This update aims to further improve search quality by identifying and penalizing websites that violate Google's spam policies.

by Luis Rijo

Social - Jun 20, 2024 Reddit tests new ad placement between comments

Reddit this week announced it is testing a new and potentially more disruptive ad placement. These ads would appear directly between individual comments within a conversation.

by Luis Rijo

Social - Jun 20, 2024 Reddit unveils revamped Conversation Ads at Cannes Lions 2024

The centerpiece of this update is the revamped Conversation Ads format, designed to integrate seamlessly within ongoing discussions on the platform.

by Luis Rijo

Data - Jun 20, 2024 Shailin Dhar examines Ad Fraud Research

He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors.

by Luis Rijo

Data - Jun 20, 2024 MFA Sites: Understanding the problem and protecting your ad spend

MFA sites typically feature content that is automatically generated

These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.

by Luis Rijo

Video - Jun 20, 2024 Titan OS launches Titan Ads: A new marketplace for CTV Advertising

European tech company creates platform combining smart TV inventory with retail data targeting.

by Luis Rijo

Data - Jun 20, 2024 Amazon invests 10 billion euros in Germany

Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country.

by Luis Rijo