JCDecaux launches a Global Programmatic DOOH Airport Advertising Offer
This new solution allows brands and agencies to run targeted, dynamic, and contextualized advertising campaigns across JCDecaux's network of programmatic-enabled airports.
JCDecaux yesterday announced the launch of the first global programmatic Digital Out-of-Home (DOOH) offer for airports. This new solution allows brands and agencies to run targeted, dynamic, and contextualized advertising campaigns across JCDecaux's network of programmatic-enabled airports.
The offering provides access to over 70 million monthly passengers and 2 billion impressions across more than 3,000 JCDecaux screens in major airports worldwide, including 15 of the busiest ones.
This includes airports in Dallas-Fort Worth, Los Angeles, Miami, London Heathrow, Paris-Charles de Gaulle, Frankfurt, Lisbon, Paris-Orly, Milan-Malpensa, Brussels, Milan-Linate, Hong Kong, Singapore, Sydney, and Macau.
Developed by JCDecaux's International Programmatic Council, the solution offers advertisers:
- Global brand exposure: Reach highly sought-after audiences in premium airport environments.
- Transparency and safety: Guaranteed campaign delivery in a secure environment.
- Targeted reach: Engage with target audiences at key touchpoints throughout their airport journey.
- Flexibility and impact: Access to innovative technology for more impactful campaigns.
JCDecaux plans to introduce new features in the coming months, such as airport data targeting, to further enhance the offering and provide advertisers with even more powerful tools.
DOOH stands for Digital Out-of-Home (advertising). This refers to advertisements displayed on digital screens in public spaces such as billboards, bus stops, subway stations, and even grocery stores. These screens offer several advantages over traditional static advertising, such as the ability to display dynamic content, target specific audiences, and track campaign performance.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers