DoubleVerify registers a revenue increase of 44% in Q2 2021
DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google to forbid animal cruelty in their ad network
Google will forbid animal cruelty content in their publisher ad network, starting in August.
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Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals
Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
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Google launches Audience Explorer, an insights tool for first-party data
Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
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How to exclude referrals in Google Analytics 4 (GA4)
Advertisers can exclude referrals in the new Google Analytics 4 (GA4). According to Google, the common referrals to exclude are third-party payment processors, like Stripe or PayPal, or website-managed interactions.
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Facebook expects increased CPMs during the rest of 2021
Facebook this week, in the quarter results, said it is expecting advertising revenue growth to be driven primarily by advertising price increases during the rest of 2021.
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Metaverse: the embodied internet where users are inside of rather than just looking at
Mark Zuckerberg, CEO of Facebook, this month said it wants to build metaverse, a virtual environment where users can be present with people in digital spaces.
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Google to upgrade Active View metrics in CM and DV360
Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
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Amazon Advertising with almost 300 available open roles
Amazon Advertising has right now almost 300 job openings around the world.
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Bug: Publishers unable to create new unified pricing rules in Ad Manager
Google today announced that a problem is affecting Google Ad Manager. Users cannot create new unified pricing rules (UPR) and get the message: “Error updating pricing rule.”
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Google advertising revenue up 68%, and YouTube ad revenue up 84% in Q2 2021
YouTube registered ad revenues of $7.0 billion, 84% up year over year.
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Facebook launches Campaign Ideas Generator
Facebook today announced the launch of Campaign Ideas Generator, a new tool that provides campaign ideas, pre-made assets and resources that are specific to small business needs.
