Google launches a beta version of the new Google Ads scripts experience
Google today announced the launch of a new beta version of the new Google Ads scripts experience.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Twitter launches a Shop Module, a showcase of products
Twitter today announced the launch of a Shop Module, a dedicated space at the top of a profile where businesses can showcase their products.
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LinkedIn ad revenue surpasses $1 billion in Q2
Microsoft says LinkedIn Marketing Solutions surpassed $1 billion in revenue this quarter, for the first time, up 97 percent year over year.
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Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels
Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
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Google to introduce Nielsen's sales lift measurement for CTV ads in DV360
Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
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Amazon introduces bid suggestions for Sponsored Brands video on Amazon Advertising API
Amazon this week make available bid suggestions for Sponsored Brands video on Amazon Advertising API.
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IAB Europe releases a Guide to Contextual Advertising
IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.
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Taboola buys Connexity for $800 million
Taboola this week announced it will buy Connexity for approximately $800 million. Connexity is a e-Commerce media platform, serving over 1,600 direct merchants, and 6,000 publishers.
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Google to roll out a “link spam update” in search results
According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.
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Google asks publishers to label affiliate links
According to Google, affiliate links should have the attribute rel="sponsored".
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Google reduces number of campaign-level bid strategies in Google Ads
According to Google, in the next following weeks, advertisers will no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns.
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Native ads network Outbrain goes public today
Outbrain will go public today, in the NASDAQ exchange, with the symbol OB.
