Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles

Video - Jun 17, 2024 Magnite partners with United Airlines to deliver personalized Inflight Ads

Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.

by Luis Rijo

Display - Jun 17, 2024 Cookieless Ads: 40% lower value but early signs of progress

Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

by Luis Rijo

Display - Jun 16, 2024 Uber opens up Journey Ads to programmatic buying

Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals.

by Luis Rijo

Data - Jun 16, 2024 Apple introduces AdAttributionKit, a new framework for measuring app install

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.

by Luis Rijo

Social - Jun 16, 2024 X makes major privacy change: all user likes now private

User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.

by Luis Rijo

Search - Jun 16, 2024 Google search results not always indicative of original source

Search results don't necessarily reflect what Google's algorithms consider the original source of content

by Luis Rijo

Data - Jun 16, 2024 Advertising industry bodies scrutinized for lack of objectivity

The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.

by Luis Rijo

Data - Jun 16, 2024 Antitrust concerns resurface as Oracle shuts down ad tech business

The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.

by Luis Rijo