Adsquare suggests Proximity Targeting as alternative to audience targeting
Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation
IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.
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TikTok reveals back to school hashtags
TikTok this month revealed the back to school hashtags for back to school marketing campaigns.
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Google Ads expands advertising verification program to new countries
Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.
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Google reveals the Privacy Sandbox timeline
Google says the timeline details the Privacy Sandbox milestones on the path to phasing out third-party cookies in Chrome.
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Amazon releases campaign management in Amazon Advertising API in Canada, Mexico and Brazil
Amazon yesterday announced the release in Amazon Advertising API, in a beta, of the campaign management functionality in Canada, Mexico and Brazil.
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IAB Tech Lab launches an Open Source Initiative on GitHub
IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.
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Google to enforce correct Manufacturer Part Number attributes in Merchant Center
Google this week announced it will start to check incorrect values for the MPN [mpn] attribute in Merchant Center accounts.
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Google adds a frequency management data visualisation in DV360
Google this week added a new data visualization of frequency in DV360, at campaign level.
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TuneIn taps Triton Digital to monetize audio and gets access to iHeartMedia’s stations
TuneIn this week announced it will monetize its audio with Triton Digital, acquired this year by iHeartMedia, and iHeartMedia’s 850 digital stations become available in TuneIn.
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Teads postpones IPO
Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
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Pinterest monthly active users decline in Q2 2021 versus previous quarter
Pinterest this week announced a revenue growth of 125% year over year to $613 million, but the global Monthly Active Users (MAUs) grew 9% year over year to 454 million, but that meant a decline of 5% in MAUs versus the previous quarter.
