Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles

Data - Jun 18, 2024 Meta opens Threads API to all developers

This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.

by Luis Rijo

Video - Jun 18, 2024 GumGum and ShowHeroes join forces for Contextual Video Advertising

This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.

by Luis Rijo

Data - Jun 18, 2024 Ad Fraud on the rise: Gen AI makes schemes more sophisticated

The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.

by Luis Rijo

Data - Jun 18, 2024 Facebook deprecates Additional Page Insights API Metrics

Facebook yesterday announced the deprecation of additional Page Insights API metrics.

by Luis Rijo

Video - Jun 18, 2024 DV360 API gains Advertiser-Level Keyword Targeting

Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.

by Luis Rijo

DOOH - Jun 18, 2024 Rome Metro gets digital signage boost in 13-Year DOOH contract

IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system.

by Luis Rijo

Data - Jun 18, 2024 IAS expands Brand Safety Measurement to Performance Max and Demand Gen

This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.

by Luis Rijo

Video - Jun 18, 2024 Adobe Express Integrates TikTok Music Library for Easier Content Creation

This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.

by Luis Rijo