Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves.
by Luis Rijo
YouTube is rolling out Gifts powered by Crystals to eligible Indonesian creators in the YouTube Partner Program, adding a new live stream monetization tool.
by Luis Rijo
Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%.
by Luis Rijo
UK's new subscription regime under the DMCCA 2024 sets cooling-off refunds, easy-exit rules and £400m in projected annual consumer benefit from spring 2027.
by Luis Rijo
NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization.
by Luis Rijo
YouTube Kids uses automated filters, human review, and user reports to decide which videos reach children. Here is how the three-layer system actually works.
by Luis Rijo
Amazon Leo will bring 1 Gbps in-flight Wi-Fi to 500 Delta aircraft from 2028, using low Earth orbit satellites just 370 miles up - here is what that means.
by Luis Rijo
Adthena analyzed 29.1 million queries across 10+ industries to map how ads perform in Google AI Overviews and ChatGPT - here are the numbers.
by Luis Rijo