Deezer launches a podcast analytics app for podcasters
Podcasters can see the number of streams, unique listeners, fans and shares of their podcasts.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Revcontent launches Browser Targeting
The native ad network Revcontent today launched Browser Targeting, a new targeting enabling advertisers to target specific browsers. Revcontent says Browser Targeting was a highly requested advertiser targeting option. “We’re excited for Browser Targeting to expand their ability to customize and scale spend across Revcontent. Browser Targeting is highly
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OTT app Peacock reaches nearly 3 million installs in the first month
Peacock’s free version is completely ad-supported.
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GDPR - TCF v2.0 - may kill AdSense in Europe on November 13
Google this year announced the integration of their ad programs (AdMob, AdSense, Ad Manager) with TCF v2.0. TCF v2.0 is the second version of IAB Europe’s Transparency and Consent Framework, a framework from the industry to comply with GDPR.
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Walmart Media Group launches Performance Dashboards for Display and Sponsored Products campaigns
Advertisers can measure how their campaigns are performing in Walmart stores and on Walmart’s digital properties.
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Pinterest tops 400 million MAUs, but ARPU dropped
Pinterest last month announced it has reached 416 million monthly active users.
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Astound Commerce launches VTail, a video-etailing solution for ecommerce
Video-etailing is a live video shopping solution that brings the in-store experience to customers via mobile video.
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45% marketer’s struggle to maintain scale in third-party-cookie-restricted environments
55% of brand decision makers think consumer privacy restricts programmatic buying addressability.
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Coronavirus started a consumer behavior transformation, Nielsen finds
Coronavirus (COVID-19) has changed the consumer behavior accross countries.
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Confiant sees a higher rate of malicious ads in Europe for the latest quarter
Prebid was the technology more affected with malicious ads.
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Centro to require sellers.json and SupplyChain Object
Centro will block ad intermediaries that do not comply with sellers.json.
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38% podcast listeners in the US listen podcasts to improve their mood, Deezer study reveals
67% of men stream more romantic content, compared to 41% of women.
