Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Sellers.json is a file hosted by Supply Side Platforms (SSPs) that list the publishers or vendors that are either direct sellers of or intermediaries in the selling of digital advertising. While publishers need to have a file ads.txt on their domains, listing the SSPs allowed to sell ads
ThruPlay is Facebook’s default optimization and billing option for video ads. ThruPlay enables advertisers to pay only for ThruPlays, video ads that were played at least 15 seconds. ThruPlay is available with auction or reach and frequency campaigns. According to Facebook, ThruPlay was introduced on Facebook Ads Manager in
Connected TVs are devices that connect to a TV screen to display video streams from the Internet (Roku, Apple TV, etc.), or TVs with integrated Internet connections (Samsung Smart TV, etc.), or gaming consoles that are Internet-connected (Xbox, PlayStation, Wii, etc.), or set top boxes delivering traditional cable and
By 2023, 42.0% of all US outdoor ad spending will come from DOOH.
Podcasters can see the number of streams, unique listeners, fans and shares of their podcasts.
The native ad network Revcontent today launched Browser Targeting, a new targeting enabling advertisers to target specific browsers. Revcontent says Browser Targeting was a highly requested advertiser targeting option. “We’re excited for Browser Targeting to expand their ability to customize and scale spend across Revcontent. Browser Targeting is highly
Peacock’s free version is completely ad-supported.
Google this year announced the integration of their ad programs (AdMob, AdSense, Ad Manager) with TCF v2.0. TCF v2.0 is the second version of IAB Europe’s Transparency and Consent Framework, a framework from the industry to comply with GDPR.
Advertisers can measure how their campaigns are performing in Walmart stores and on Walmart’s digital properties.
Pinterest last month announced it has reached 416 million monthly active users.
Video-etailing is a live video shopping solution that brings the in-store experience to customers via mobile video.
55% of brand decision makers think consumer privacy restricts programmatic buying addressability.
