Coronavirus started a consumer behavior transformation, Nielsen finds
Coronavirus (COVID-19) has changed the consumer behavior accross countries.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Confiant sees a higher rate of malicious ads in Europe for the latest quarter
Prebid was the technology more affected with malicious ads.
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Centro to require sellers.json and SupplyChain Object
Centro will block ad intermediaries that do not comply with sellers.json.
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38% podcast listeners in the US listen podcasts to improve their mood, Deezer study reveals
67% of men stream more romantic content, compared to 41% of women.
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DPAA Sets DOOH Programmatic Training Courses for North America and EMEA
DPAA this month is holding live-via-Zoom training courses on programmatic Digital Out of Home (DOOH) for North America.
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Google launches a beta for audio ads in Ad Manager
Publishers can now traffic in-stream audio ads in Ad Manager.
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Google integrates IAB Europe’s TCF v2.0 this week and gives a 90-day grace period to publishers
Publishers not asking consent should not call Google’s ad tag.
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TCF v2.0: The 90-day grace period Google is giving publishers
Google decided to offer their Consent Manager Platform only to selected publishers, making the decision to not support small publishers with the full compliance. The CMP Funding Choices is invitation only.
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Google launches Server to Server Tagging in Tag Manager
Server to Server provides faster page load times and privacy to users.
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Google drops Western Union as form of payment in AdSense
Payments via Western Union will stop in early 2021.
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Google launches Trust Token API, part of Privacy Sandbox, to identify bots and real users
The Trust Token API is part of the Privacy Sandbox, an initiative led by Google to replace all cookies for APIs, ensuring privacy for the end users.
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Google introduces recommendations on Google Ads’ manager account level
According to Google, recommendations and optimization score are available in manager accounts for up to 1000 accounts.
