Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR).
Outbrain this month announced that Euronews has signed an exclusive partnership deal. Euronews will use native ads from Outbrain, via Outbrain’s Smartfeed.
Google Maps last week turned 15 years old. Google Maps was launched on Feb 8, 2005, and has become the most utilised map in the world.
GumGum yesterday announced it has raised $22M in a Series-D funding round. GumGum, founded in 2008, is a company providing solutions for advertising and media. Last year, GumGum achieved $155M in global revenue.
Dentsu Aegis Network yesterday announced the acquisition of Media Storm, an US agency, headquartered in New York, and specialized in data-driven audience planning and targeting.
The Coalition for Better Ads last week announced new standards for short-from videos, in desktop, mobile web and in-app environments. The Standard for short-form video does not apply to other environments like feeds or OTT.
GroupM last month named Karin Ross as CEO Germany. Karin Ross was the COO for the past three years, and succeeds Jürgen Blomenkamp who last August shared his decision to pursue new challenges.
Smartly.io last month shared the conclusions of a research concluding 50 percent of retail advertisers are planning to spend at least half of their annual marketing budget on social media advertising.
Forrester Consulting in December released a study, commissioned by Yieldmo, that investigates how customer attention metrics can improve mobile advertising outcomes.
Smaato this month announced a new CEO. Ajitpal Pannu, previously Chief Business Officer before leaving the company in 2017, will is joining now Smaato as CEO.
Verizon Media last month launched OneSearch, a new search engine powered by Bing, that promises to not track, store, or share personal or search data with advertisers.
For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last 3 years.
