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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles
Social   -   Mar 21, 2024 Threads joins the decentralized social media revolution with Fediverse integration
Threads has entered the fediverse

This move aligns with Threads' original goal to create a decentralized social networking experience, empowering users with unparalleled control over their online presence.

by Luis Rijo
Data   -   Mar 21, 2024 Utiq expands to Italy
Utiq expands to Italy

Utiq addresses the growing demand for compliant, privacy-conscious advertising solutions. Powered by secure and encrypted data, Utiq empowers brands and publishers to deliver relevant, ad-funded experiences while upholding the highest consumer privacy standards.

by Luis Rijo
Video   -   Mar 21, 2024 Teads powers up Latin American advertising with major CTV Expansion
Teads powers up Latin American advertising with major CTV Expansion

Teads this week announced an expansion of its Connected TV (CTV) solutions into 12 new Latin American markets. The move builds on successful launches in Brazil and Mexico, establishing Teads as a player in the region's rapidly growing CTV landscape.

by Luis Rijo
Data   -   Mar 21, 2024 AudienceProject unveils Cost Reporting for Enhanced Media Optimization
New analytics empowers marketers to maximize reach and understand channel efficiency

AudienceProject this week announced the launch of cost reporting within its AudienceReport platform. This innovative feature enables marketers to analyze channel efficiency, optimize media spend, and maximize the reach of their campaigns.

by Luis Rijo
Data   -   Mar 21, 2024 Comscore enhances Cross-Platform measurement with Social Audience integration
Comscore enhances Cross-Platform measurement with Social Audience integration

The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms.

by Luis Rijo
Audio   -   Mar 21, 2024 Triton Digital releases February 2024 Canada Podcast Ranker
Triton Digital releases February 2024 Canada Podcast Ranker

Dateline NBC (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.

by Luis Rijo
Video   -   Mar 21, 2024 Comscore achieves MRC accreditation for National and Local TV measurement
Comscore

Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.

by Luis Rijo
Social   -   Mar 21, 2024 Reddit prices IPO at $34 a share
Reddit IPO

The company will offer 22 million shares of Class A common stock at $34 per share, valuing Reddit at an estimated $6.4 billion, but Reddit shares jumped as much as 60% in their debut.

by Luis Rijo
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