Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Vibenomics this month launched a Convenience Store Audio Out-of-Home Advertising Marketplace. In the Audio Out-of-Home Advertising Marketplace, advertisers can buy audio ads on Out-of-Home that run in 4000 convenience retail locations in the USA, across 48 states.
Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.
Google this month announced it is updating Google Publisher Policy for Misrepresentative content, a clarification “to not allow content that makes claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.”
Google this month announced that DV360 is now limiting the frequency across Programmatic Guaranteed Deals and RTB (Open Auction and PMPs). Google also introduced a dashboard showing budget savings reinvested and impressions passed due to frequency for each Programmatic Guaranteed deal.
Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids.
Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by shoppers searching on Amazon and resulted in at least one click.
MGID this week announced that is now billing 100% viewable native ad impressions.
Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories.
Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data automatically appears in the Ads-connected reports, and there is no need to refresh the data source.
AdQuick this week announced the close of a $6million series-A funding round, bringing total funding to $9.4M. AdQuick is an Out of Home (OOH) advertising software company founded in 2016 and headquartered in Los Angeles.
Combined Audiences will be more flexible, accepting the AND combination of generic Google audiences with first-party audiences. Until now, generic Google audiences and first-party audiences could only have the combination OR.
WPP this month announced that Wunderman Thompson has acquired XumaK, a marketing technology consultancy company headquartered in Miami, and with offices in Guatemala, and Colombia.
