Walmart launches an ad platform
Walmart last week launched a new ad platform. Walmart Media Group (WMG) has now a self-serve portal where advertisers can deliver full native ad campaigns on walmart.com and generate reports.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Facebook introduces Workplace in Portal
Facebook last month introduced Workplace in Portal. Portal is Facebook’s smart video product, streaming devices with a camera and a microphone.
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Google launches a new Publisher Center
Google last month launched a new Publisher Center. Google merged Google News Producer, and Google News Publisher Center into Publisher Center.
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VIZIO launches VIZIO Ads
VIZIO last month launched VIZIO Ads, enabling advertisers to buy TV ad inventory across the VIZIO SmartCastTM platform, including OTT apps, and throughout VIZIO’s WatchFree service.
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Amazon launches Sponsored Ads and Stores in the United Arab Emirates
Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors.
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Email Marketing: Average open rate was 17.92% in 2019
What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open rate in 2019 was 17.92%.
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2019: The year Google rethought the audience creation, frequency cap, and measurement
2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance.
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IRI integrates Facebook data
IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement.
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Newsletters about Marketing to subscribe in 2020
A selection of marketing newsletters to subscribe in 2020. The newsletters cover programmatic, search, social, and digital marketing in general.
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Samsung ships 6.7 million 5G-capable smartphones in 2019
Samsung today announced that it shipped more than 6.7 million Galaxy 5G smartphones globally in 2019. Samsung was the first to launch a 5G smartphone with the Galaxy S10, in April 2019. Xiaomi, Huawei, LG, OnePlus, and Oppo launched 5G smartphones during 2019.
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Facebook no longer on the top 5 most installed apps in Australia
Facebook was not on the top 5 of the most installed apps in Australia, according to the app download estimates from Sensor Tower. The top 5 most download non-game apps in November 2019, were Disney+, Macca’s, TikTok, Fires Near Me NSW, and DiDi.
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Centro integrates CannaVu Ad Exchange
Centro last month integrated with CannaVu to scale cannabis and Cannabidiol (CBD) digital advertising to geo-targeted customers.
