Luis Rijo

Google has introduced a new site-level approval process for publishers using AdSense for Search (AFS). This change, which began on March 4, 2024, aims to ensure the quality of the websites where AFS ads are displayed.

Google Ads last month announced a major change that will automatically pause ad groups with no impressions in the past 13 months. This change begins on March 11, 2024, and will roll out to all accounts by April 30, 2024.

The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.

This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.

Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.

Apple Sports is now available for download on the App Store in the United States, United Kingdom, and Canada.

Soon, these line items will default to include in-feed and YouTube Shorts ads, offering advertisers expanded reach opportunities. Users retain the option to exclude these formats if desired.

Google has announced the upcoming deprecation of the Audience Profile Analysis feature within its Display & Video 360 platform.