Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this month announced that parallel tracking will become mandatory for video campaigns in Google Ads. According to Google, the last day to run video campaigns without parallel tracking will be March 31st, 2020.
Xandr this month launched Pause Ads across traditional and connected TV channels. Pause Ads appear when users hit the pause button.
Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years.
Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities.
RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory. The tools are part of a new Partner Hub for publishers, launched to support the RhythmOne supply-side platform (SSP).
Triton this month integrated its marketplace into Rubicon Project’s exchange. All publishers using Triton’s SSP have now their inventory sold via Rubicon Project exchange.
Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and publishers to interact with consumers, and manage their data.
PubMatic last week launched an Identity Hub. According to PubMatic, the Identity Hub is an enterprise, ID-agnostic identity management solution, that extends Prebid’s open-source User ID module, making it easier for publishers to monetize programmatically.
Roku this month introduced a new certification program that attributes a badge - Roku TV Ready - to partners that want to test and certify their devices.
Hulu this month certified Basis, Centro’s DSP, to buy in Hulu’s private marketplace (PMP). Hulu's certification enables Basis customers to activate campaigns in Hulu, and to leverage Hulu's data-driven audience segments based on user demographics, interests, behaviors, and location.
Tremor this week announced an agreement to acquire Unruly, the News Corp’s programmatic outstream video marketplace.
eMarketer last week reported that Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, last year, down from 10.1% in 2018.
