Experian integrates its data on AWS Data Exchange
Experian last month made available its data in AWS Data Exchange, a new service where Amazon Web Services customers use third-party data in the cloud.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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IAB Tech Lab updates the Open Measurement SDK to include audio ad measurement
IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.
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Google Ads ends support via Twitter and Facebook
Google Ads stop providing support on Twitter and on Facebook, starting on January 1, this year. Google says users can get support via a form for all Google Ads account-related questions.
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Cadent buys 4INFO
Cadent today acquired 4INFO. According to Cadent, 4INFO’s acquisition will expand Cadent’s cross-screen solutions with audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.
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Quora launches Lead Gen Forms Ads
Quora last month launched a new beta with Lead Gen Forms Ads, enabling advertisers to gain leads directly on Quora’s platform. Quora Lead Gen Forms information is delivered via a downloadable CSV in Ads Manager within 180 days.
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Google to sunset Message Extensions in Google Ads
Google last month announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27, 2020.
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ProtonMail launches ProtonCalendar, a calendar fully encrypted
ProtonMail this week launched a calendar directly available from the ProtonMail inbox. A calendar on ProtonMail was a long-waited product, often requested by ProtonMail users.
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Bing to start crawling all websites with the new Microsoft Edge
Bing this month announced that is adopting the new Microsoft Edge, as the engine to run JavaScript and render web pages, using then this data on Bing Search.
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France fines Google over advertiser suspensions on Google Ads
The Autorité de la Concurrence, the French competition watchdog, this month fined Google for abuse of dominant position in the search advertising market.
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UK adults spent more time with digital media than with traditional media for the first time in the UK
By the end of 2019, UK adults will have spent a daily average of 5 hours, 16 minutes (5:16) with digital media. This represents 52.2% of media consumption. According to eMarketer, this is the first time, in the UK, that UK adults spent more time with digital media
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Acxiom integrates its data on AWS Data Exchange
Acxiom last week announced that it has integrated its data on AWS Data Exchange, a service from Amazon Web Services (AWS) that enables the use of third-party data in the cloud. AWS Data Exchange will provide access to Acxiom’s expansive aggregated data for marketing analytics, including data from
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Adelphic integrates IAS custom keyword optimization pre-bid
Adelphic DSP last week announced that integrated pre-bid custom keyword optimization from Integral Ad Science (IAS). Adelphic says is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, improving brand safety and reducing wasted spend on undesirable inventory. According
