Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
BFM, Malaysia’s only independent business radio station, this month partnered with Triton Digital to monetize the streaming audio and podcast content. BFM will utilize Triton’s Tap Ad Server to dynamically insert highly targeted audio ads into their streams. BFM will also be integrated in Triton’s programmatic audio
Google this month introduced a new limitation on the vignettes. Users will only see this ad format once per hour, and per site. Before, vignettes were only shown to users between page loads within the same site, but Google will start showing vignettes to users who are between page loads
Google Optimize is now automatically displaying a custom page for users that arrive at a website via a Google Ads campaign, Google announced this month. According to Google, the custom page will be visible to the user for 24 hours. To display a custom page, advertisers need to add the
Google this month announced that it will no longer allow political affiliation to be used to target ads to users or to promote advertisers’ products or services in the United States. Google will discontinue political affiliation targeting starting on January 6, 2020. Advertisers not complying with the policies may have
Google last week rolled out a new tab in Analytics called Attribution. Attribution is a free cross-channel, multi-touch attribution solution, and released as a beta feature. In Attribution, advertisers can report conversion totals de-duplicated across digital channels, have a consolidated view of the digital performance, and build
Google last week released worldwide YouTube Mastheads on TV Screens. The YouTube Masthead on TV screens is available worldwide and advertisers can buy the placement on a CPM basis. Google says advertisers can now buy the YouTube Masthead across devices (mobile, desktop, and TV screens) or only on TV screens.
Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report and include the performance on device type, location, day of the week, time of day, and keywords. The signals will be viewable for campaigns using Target CPA and Maximize conversions
IAS last week announced the acquisition of ADmantX. Integral Ad Science (IAS) says the acquisition will bring patented technology and related expertise to IAS, and relationships with brands and publishers worldwide. ADmantX technology delivers comprehension of online content, enabling advertisers and publishers to match the ads to relevant content. “ADmantX
IAB Europe this week announced that 131 CMPs (Consent Management Platforms) out of over 150 passes a validation test, being awarded the official TCF v1.1 Compliant Seal. IAB Europe says the CMPs not compliant were suspended temporarily, and the ones that don’t demonstrate an interest in complying will
Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering (a quicker way to search), and Responsive Search Ads, but also the possibility to Undo/Redo, or to targeting zip codes. The recommendations from
Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans without enrolling in an ongoing subscription, and for the period they paid for. According to Google, at any point, users will also be able to extend their paid benefits by
JustPremium this month announced it has implemented Sellers.json and the OpenRTB SupplyChain Object in all outgoing bid requests. JustPremium says advertisers will not need to worry anymore about fraudulent traffic, nor about vendors reselling impressions to duplicate them and drive up costs. JustPremium says it was one of the
