Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Google Ads has released guidance on building effective campaign structures for Performance Max campaigns, emphasizing consolidation and thematic grouping.
Google Ads this month emphasized the importance of avoiding additional geo targeting when using Performance Max campaigns with store goals. Doing so can hinder performance and reach irrelevant audiences.
Google Ads this month has released updated information addressing two key concerns regarding Performance Max campaigns: brand safety and the benefits of upgrading existing campaigns.
Google Ads this month has emphasized the importance of video in Performance Max campaigns, citing a 12% average conversion uplift for advertisers who include at least one video.
Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.
Lead generation remains a crucial focus for many advertisers, and Google Ads has responded with guidance on optimizing Performance Max campaigns for attracting high-quality leads.
Google Ads this month addressed concerns regarding the transparency of their Performance Max campaigns, a recently launched campaign type designed for cross-channel advertising.
