Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
The Interactive Advertising Bureau (IAB) this month announced that the President, Patrick Dolan, will depart in June 2020. IAB is now searching for a successor to lead strategy, strategy marketing, and revenue. Ann Blinkhorn of the executive recruiting firm Blinkhorn LLC will conduct the search. Patrick Dolan joined IAB in
Merkle this month announced that is adding over 2,500 data scientists with the Ugam acquisition. In July, Dentsu acquired a majority stake in Ugam. According to Merkle, Ugam has intelligence products that include proprietary data, reporting, and activation solutions. Merkle is now delivering 60 million reports and dashboards and
Advertisers using Google’s DSP, DV360, have, since November, a new history tab under Line Items. The history tab contains change descriptions, date ranges, and performance charts. Google says performance charts were added to line item history so advertisers can compare recent changes with the performance metrics. In DV360, the
Partnerize this month announced an integration with ZINE, an influencer marketing network. The integration gives brands an influencer discovery process. Advertisers using Partnerize platform are now able to discover, recruit, and onboard influencers to their partner marketing programs from ZINE’s global network. “As influencer marketing starts to evolve into
Facebook is investing in data portability tools, and this month launched a Photo Transfer Tool. Photo Transfer Tool enables Facebook users to transfer their data into another service, like Google Photos. Photo Transfer Tool is first available to users in Ireland. Facebook expects to roll out the Photo Transfer Tool
Effectv, the advertising sales division of Comcast Cable, this month launched Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through Effectv Ad Planner. Effectv is extending its current services, providing a creative concept to end-of-campaign performance measurement. “Making television
Amobee this month announced that is integrating LiveRamp’s IdentityLink. The integration will expand Amobee’s identity solution, and enhance Amobee’s Audience Segment Builder. According to Amobee, advertisers are now able to reach addressable audiences at scale and effectively measure ROI utilizing Amobee’s advertising platform. Amobee says LiveRamp’
The Trade Desk this week joined joined Prebid.org as a leader member. The Trade Desk is the latest demand-side platform (DSP) to become a member. Prebid.org members include Xandr, Verizon Media, Aform, Rubicon, OpenX, among others. Google is the only main player in RTB that is not
IAB UK last month announced is proposing to ICO, the UK regulator, to limit the content categories in the bid requests. The proposal will be presented to UK’s data regulator by mid-December. This is an answer to ICO’s concerns about the special categories of data, that include
Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which accounts need action by sales, and orchestrate the right plays across human and automated channels. According to Engagio,
Outbrain this month released a new study comparing native vs social. The study found that native ads shown on premium news sites are more likely to be trusted (+44%), clicked on (+21%) and lead to future purchases (+24%) than ads that appear on social media platforms. Lumen conducted the study,
Joyn this month launched a subscription plan for Joyn in Germany. Joyn has 5 million active users. Joyn PLUS+ offers over 60 live TV channels in HD, 6 additional pay-TV channels, an films and series from maxdome. Joyn PLUS+ costs 6,99€ per month. The subscription can be cancelled
