Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
IAB Tech Lab today released version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for the digital advertising ecosystem. According to IAB Tech Lab, the IAB CCPA Compliance Framework provides ad tech companies with assurances
Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on their earnings. Only one-third of users access AdSense from mobile devices. According to Google, this is part of a review of the AdSense mobile strategy and a
IQiD enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers.
Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is listed in 99% of all ads.txt files. The SSPs following Google are AppNexus (Xandr), Rubicon Project, Pubmatic, OpenX, Index Exchange, and AOL (Verizon Media), but with
From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies and saw that invalid traffic (IVT) rates in TAG Certified channels fell to 1.41%, from 1.68% in the same prior-year period, a 16% improvement. These are the results from TAG’
From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to 1.41%, from 1.68% in the same prior year period, a 16% improvement.
Google yesterday integrated the Sign in with Apple authentication, in beta, on the latest versions of the Firebase SDKs for iOS, Android, and the web. Sign in with Apple enables users to sign in to applications and websites using their Apple ID. The Firebase Authentication (via Firebase SDKs) provides an
The ICO – the GDPR regulator in the UK – this week released guidance about special category data. Special category data is personal data concerning health, sex life, sexual orientation, genetic, racial or ethnic, biometric, or religious/trade union/philosophical/political membership. The guidance makes clear how special category data should be
Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in Q3 2019. Over half of the top 1k programmatic apps have now app-ads.txt implemented. And over 1 million domains now have ads.
Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, this a result of engagement with the European data protection authorities, and the intent is to take an additional step to further guard user privacy. Chetna Bindra, Senior Product Manager,
Google this month launched new Homepage Cards on AdSense. Publishers using AdSense, integrated with Google Analytics, have now 3 new cards available with website information: Audience; Most viewed pages; Traffic channels. Audience card On the audience card, publishers can see the site’s key audience metrics compared to a previous
Accenture this week opened a Fjord design studio in Japan. It’s the first Accenture’s Fjord design studio in Japan. The new studio is located at the Accenture Interactive Studio Tokyo in Azabu, Tokyo, and is led by Bansho and Eduardo Kranz. Accenture says Fjord Tokyo designers will bring
