Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Google Ads this month addressed concerns regarding the transparency of their Performance Max campaigns, a recently launched campaign type designed for cross-channel advertising.
Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.
Reddit, the self-proclaimed community of communities, announced yesterday the filing of a registration statement with the SEC for a proposed initial public offering (IPO) of its Class A common stock.
Google and Reddit announced today an expansion of their existing partnership, focusing on integrating AI-powered features and improving content accessibility across both platforms.
Google today announced a series of updates to the Advertising section in Google Analytics, aiming to simplify reporting for both advertisers and publishers.
German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.
