Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this month announced it has now 57,000 public from India on Google Maps. The project of mapping the public toilets started in 2016, in 3 cities (New Delhi, Bhopal, and Indore), in a partnership between Google, and the Ministry of Housing & Urban Affairs from the Indian Government.
Telaria last week launched a programmatic Editorial Video Marketplace in a partnership with a consortium of Australian publishers, including Seven West Media, Network 10, SBS, Foxtel Media, Pedestrian Group and Daily Mail. Telaria says the Editorial Video Marketplace will simplify buyers’ access to this content. “This is an important collaboration
BidSwitch has adopted The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk’s unified ID solution improves user match rates across the digital advertising ecosystem. According to The Trade Desk, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all
WPP today announced the appointment of John Rogers as Chief Financial Officer (CFO). WPP says John Rogers will join WPP in early 2020, when he will also become a member of the Board. He succeeds Group Finance Director Paul Richardson, who is retiring from the company. John Rogers is currently
Pinterest last week launched Dark Mode on iOS and Android apps globally. Dark Mode is a feature that darkens the Pinterest interface across the app. Pinterest says that dark mode has been at the top of the list of requests from Pinners as the white background can be too bright.
People in their 20s and 30s (Millennials) are more likely to report losing money to fraud than people 40 and over, new FTC data spotlight reports. FTC says people sometimes think scams mostly affect older adults, but reports to Consumer Sentinel tell a different story. The top 5 frauds affecting
Smaato this month released a new software development kit (SDK) for Android and iOS. Smaato is a global in-app advertising platform based in Germany that with the new SDK is now supporting Open Measurement and an in-app header bidding. According to Smaato, the SDK offers support for banners,
BrightTALK today launched a new intent insights tool. BrightTALK says the new intent insights tool empowers customers to gain a perspective into the viewing and buying behavior of the professionals in its communities. The intent insights tool was built on top of the Intent Leads, a product for lead generation
IAB Europe is hosting a webinar on 24th October, 15.00 CEST / 14.00 BST. The speakers are Laura Stokes, Senior Client Partner, Oracle Data Cloud, Rachel Zalta, Head of Global Creative Insights and Research, Taboola, and Agathe Rakowicz, Global Director, Programmatic Business, Outbrain. The discussion will be around the
Google last week announced that it has updated the call-only ads unit layout. In the new layout, the business name and headline will show directly below the phone number, along with a larger phone icon.
Facebook this month rolled out 3 Playable Ad Formats, the Poll Only, the Poll + Watch & Browse, and the Poll + Watch & Install. Playable Facebook Ads are available for all advertisers globally. Facebook says that poll ads in the Feed drive increased brand awareness and conversions, even when compared with
Spotify this month rollet out globally 2 new playlists for Free and Premium users. The new playlists are called On Repeat, and Repeat Rewind. Spotify says these two playlists are personalized for each user, and follow the release of the playlist Release Radar, a playlist for users who are looking
