Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Facebook this month rolled out 3 Playable Ad Formats, the Poll Only, the Poll + Watch & Browse, and the Poll + Watch & Install. Playable Facebook Ads are available for all advertisers globally. Facebook says that poll ads in the Feed drive increased brand awareness and conversions, even when compared with
Spotify this month rollet out globally 2 new playlists for Free and Premium users. The new playlists are called On Repeat, and Repeat Rewind. Spotify says these two playlists are personalized for each user, and follow the release of the playlist Release Radar, a playlist for users who are looking
Facebook is testing a new feature that introduces reminders about upcoming product launches on Instagram. Mainly fashion brands are part of a closed checkout beta that is using this feature in the US, starting today and over the coming weeks. Facebook says this new feature will enable people to buy
Spotify now lets users to add podcasts to a playlist on mobile. The feature is not available on desktop “yet.” According to Spotify users can build playlists of podcasts, or add podcasts to existing playlists. Spotify says that has over 3 billion user-generated playlists, that until now were only
cGoogle last week launched new search filters in YouTube Studio that enable advertisers, creators, and publishers to manage conversations within their community. A new setting was also launched that holds potentially inappropriate comments for review. The search filters are available on YouTube Studio desktop. Creators can find them on the
Blackstone today announced that has completed the acquisition of Vungle, a performance marketing platform for in-app video advertisements on mobile devices. Martin Brand, a Senior Managing Director at Blackstone, said: “We are pleased to complete this transaction, and look forward to investing in Vungle and pursuing a business plan
PayPal today announced that People’s Bank of China has approved Paypal acquisition of a 70% equity interest in Guofubao Information Technology Co. This means that Paypal will become available in China for online payment services. PayPal says the transaction is expected to close in the fourth quarter of 2019
Amazon Attribution self-service console has available Bulk Operations for Google ads and Facebook Ads.
Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food.
Google is expanding support in Android to include Foldables Phones. Leo Sei, Product Manager on Android at Google, says the support is being developed in preparation for upcoming devices from hardware partners like Samsung.
Google this week introduced support of Marathi in AdSense. Marathi is a language spoken by over 80 million people, mainly in Maharashtra, India. Publishers with content written in Marathi can now monetize it with Google AdSense. According to Google, the interest in Marathi language content has been growing steadily over
AdColony yesterday announced the release of a new version of the SDK. The latest mobile ad software development kit (SDK), AdColony SDK 4, is bringing together AdColony’s video ad platform with its banner display and programmatic offerings into a single SDK. The new AdColony SDK 4 also supports the
