Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this week created a Community Template Gallery for Google Tag Manager. The Community Template Gallery is an open platform where Google Tag Manager partners can share their tag templates. Community Template Gallery is available in both Tag Manager and Tag Manager 360. Google says that the increase usage of
Ad Alliance will use 1plusX DMP, after an 11 month evaluation phase and a thorough comparison of all data management platforms on the market, 1plusX announced last month. Ad Alliance is the largest cross media sales house in Germany.
Google this week released an infograph where it states that is having 350 times more search interest in “local” + “near me” than there was 10 years ago. Why is this important? A from American Express, 67 cents of every dollar is spent at a small business in the US. Google
Google this week revamped Google Shopping in the U.S. across mobile and desktop. The new Google Shopping homepage is personalized with product suggestions, and sections that help users reorder common items or continue the shopping research. Google says that users ready to buy can purchase online, at a nearby
Taboola and Outbrain are merging, the companies announced today, after both boards approved the merger. The combined companies will operate under the Taboola brand name and Adam Singolda, the Founder and current CEO of Taboola, will assume the CEO position of the combined company. Outbrain shareholders will receive shares representing
Google this month announced it has now 57,000 public from India on Google Maps. The project of mapping the public toilets started in 2016, in 3 cities (New Delhi, Bhopal, and Indore), in a partnership between Google, and the Ministry of Housing & Urban Affairs from the Indian Government.
Telaria last week launched a programmatic Editorial Video Marketplace in a partnership with a consortium of Australian publishers, including Seven West Media, Network 10, SBS, Foxtel Media, Pedestrian Group and Daily Mail. Telaria says the Editorial Video Marketplace will simplify buyers’ access to this content. “This is an important collaboration
BidSwitch has adopted The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk’s unified ID solution improves user match rates across the digital advertising ecosystem. According to The Trade Desk, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all
WPP today announced the appointment of John Rogers as Chief Financial Officer (CFO). WPP says John Rogers will join WPP in early 2020, when he will also become a member of the Board. He succeeds Group Finance Director Paul Richardson, who is retiring from the company. John Rogers is currently
Pinterest last week launched Dark Mode on iOS and Android apps globally. Dark Mode is a feature that darkens the Pinterest interface across the app. Pinterest says that dark mode has been at the top of the list of requests from Pinners as the white background can be too bright.
People in their 20s and 30s (Millennials) are more likely to report losing money to fraud than people 40 and over, new FTC data spotlight reports. FTC says people sometimes think scams mostly affect older adults, but reports to Consumer Sentinel tell a different story. The top 5 frauds affecting
Smaato this month released a new software development kit (SDK) for Android and iOS. Smaato is a global in-app advertising platform based in Germany that with the new SDK is now supporting Open Measurement and an in-app header bidding. According to Smaato, the SDK offers support for banners,
