IAB Tech Lab completes its Data Transparency Standard
The IAB Technology Laboratory last week announced the completion of version 1.0 of its Data Transparency Standard and the launch of an affiliated Data Transparency Standard Compliance Program.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Cuebiq launches a Consent Management tool
Cuebiq last week launched its Consent Management and Data Provenance (CMDP) solution, which enables publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
-
IAB France publishes a guide of the traceability of the programmatic flows
IAB France last month published its guide of the traceability of the programmatic flows. IAB France says this guide has the goal to promote the understanding of technical exchanges within the value chain.
-
Sky Media rolls out Sky Analytics opening-up access to their TV campaigns
Sky Media, on 3rd July 2019, rollout Sky Analytics, a new online portal to plan, report and evaluate TV campaigns.
-
Dentsu to acquire Davanti Consulting in New Zealand
Dentsu this week acquired Davanti Consulting Ltd, a 100% stake.
-
Dentsu to acquire Ambient Digital in Vietnam
Dentsu this week has reached an agreement to acquire a 100% stake in Ambient Digital Advertising Service Company Limited.
-
Local Media Consortium and Centro partner to deliver automation for publishers
Centro partnered with the Local Media Consortium to offer its members media automation solutions.
-
68% of UK advertisers will increase spend on audio in the next 12 months
Recent research, sponsored by the audio exchange DAX, stated that seventy-eight percent of UK advertisers will increase spend across music and digital radio, while seventy-five percent said that they will increase investment in podcasts, in the next 12 months alone.
-
LiveRamp acquires Data Plus Math to integrate TV measurement
LiveRamp this month completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with business outcomes.
-
Google project prepares the introduction of a native ad blocker in Chrome
Google is about to introduce a native ad blocker in Chrome to block heavy ads.
-
IRIS.TV contextual solution for video now available in Telaria
IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management systems,
-
iHeartMedia and WPP launch Project Listen
iHeartMedia and WPP this month launched Project Listen to develop insights, planning and creative capabilities in audio.
