Hivestack yesterday announced that it has partnered with ECN (Executive Channel Network), an European workplace media communication specialist, enabling programmatic buying of their DOOH workplace inventory.
ECN will leverage the Hivestack Supply-Side Platform (SSP) to give marketers programmatic access to their workplace audiences in Germany and in the UK.
“Having been at the forefront of programmatic DOOH innovation across Europe over the past few years, ECN is always looking to align themselves with innovative partners in order to drive the industry towards its true potential. We’re incredibly optimistic about our new relationship with Hivestack and the impact it will have on programmatic DOOH in the UK and German markets. Together, we look forward to delivering even more advanced, targeted, and measurable programmatic campaigns for brands and consumers,” said Daniel Wunsch, Director of International Programmatic & Operations at ECN and Australian Media Channel.
According to Hivestack, ECN has over 66 million impressions delivered each month that reach business professionals in some of Europe’s most innovative companies in the finance, tech, media, property and legal sectors.
Hivestack says ECN’s ad inventory will now be available to Hivestack buyers through private marketplace (PMP) deals and open exchange buys.
“We’re thrilled to partner with ECN to offer their high-quality workplace DOOH screens to our demand partners via our SSP. Office professionals are a highly-sought after demographic for brands and marketers, and our partnership with ECN will enable programmatic targeting of workplace communities and audiences in the UK and Germany,” said Andreas Soupliotis, Founder and CEO of Hivestack.