Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Usercentrics, the Consent Management Platform (CMP) headquartered in Munich, Germany, today announced a Series A financing round led by growth fund ALSTIN Capital, with participation from existing investors Cavalry Ventures and Reimann Investors.
GasBuddy today announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).
Google this month announced that App ads from Google Ads will start to show for more searches on iOS mobile web browsers. According to Google, this happens as app installs and in-app conversion events from iOS browsers are now included in your campaign reporting. App campaigns that are active
Taboola this month partnered with Sony Network Communications, to integrate Taboola News into Sony News Suite services.
The targeting enables advertisers to target the position in content, for video and for display.
WPP this month acquired the Italian technology-driven creative agency, AQuest.
Last month, Amazon renewed Alexa’s Site Overview tool. Advertisers and publishers use Alexa’s Site Overview tool to find opportunities to grow the traffic and analyse the competition.
WPP this month named Andreas Vretscha Chief Executive Officer (CEO) in Austria.
Google last week announced that Google Ads API was returning to the Beta status, after feedback about slow response times compared to the AdWords API.
Deutsche Telekom this month announced that is starting the 5G rollout in Germany in six cities: Berlin, Bonn, Darmstadt, Hamburg, Leipzig, and Munich.
Acxiom last week announced a new multi-year partnership with Kasasa, a financial technology, and marketing provider committed to driving results for over 900 community banks and credit unions.
The IAB Technology Laboratory last week announced the completion of version 1.0 of its Data Transparency Standard and the launch of an affiliated Data Transparency Standard Compliance Program.
