Socialbakers now integrated with Salesforce
Socialbakers this week announced the product integration with Salesforce Sales Cloud and Service Cloud.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ads retires 3 portfolio bid strategies
Google this week announced that is retiring Enhanced CPC from portfolio bid strategies, after announcing in May that was also retiring Target Search Page Location and Target Outranking Share.
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Official: Amazon acquires Sizmek Ad Server
Mark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed, and that “Amazon has officially acquired Sizmek Ad Server and Sizmek DCO.”
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Google introduces landing page performances on Shopping campaigns
Google this week introduced a “Landing pages” page enabling advertisers to understand how landing pages are performing on Shopping campaigns in Google Ads.
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Negative keywords and responsive search ads added to Google Ads mobile app
Google this week added negative keywords and responsive search ads into Google Ads mobile app, in Android, and iOS version.
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Programmatic Guaranteed deals from DV360 now include Smart exchange
Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals.
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Brand Safety incidents on Mobile Apps almost doubled last year
DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability.
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Taboola launches Marketing Partners
Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and video.
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Adslot Media says it charges typically less than half for Programmatic Guaranteed
Adslot Media this month announced that PG (programmatic guaranteed) eliminates the need to work with a demand-side platform (DSP), in turn removing buy-side fees and technology setup for buyers.
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Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia
Spotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in Spanish, and in the Portuguese market.
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Forrester: Salesforce is the leader DMP with the best offering
Forrrester this week released a study about 7 Data Management Platforms. Salesforce, and Adobe were considered market leaders DMPs, Neustar, Oracle, and Nielsen were considered strong performers, Lotame and The ADEX were classified as Contenders. The strongest current DMP offering is provided by Salesforce. The top DMPs by the current
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Adform launches a new bidding ready for first and second price auctions
Adform this week launched Dynamic CPM (dCPM), a new bidding that optimizes on hybrid auctioning environments such as first, second and hybrid auctions.
