Looker to join Google Cloud later this year
Google last week announced the acquisition of Looker, a platform for business intelligence, data applications, and embedded analytics.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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GumGum deploys White Ops in its entire inventory
The exchange GumGum this month announced that has deployed White Ops across its entire inventory.
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Thai MCOT selects Triton Digital
MCOT Public Company Limited (MCOT), one of Thailand’s leading public radio and television broadcasters, this month selected Triton Digital for monetization of its digital audio and podcast content.
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Podcast ad market to surpass $1 Billion in the US
IAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US.
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Salesforce acquires Tableau for $15.7 billion
Salesforce (NYSE:CRM) will acquire Tableau in an all-stock transaction, pursuant to which each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion.
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Xandr launches Xandr Invest, a new programmatic platform for advertisers
Xandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply with no manual tags to traffic or additional invoices to manage.
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Axel Springer increases participation in Purplebricks
Axel Springer this month is increasing its minority interest in Purplebricks from around 12.4 percent to approximately 26.6 percent.
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SAPO adopts AppNexus full stack, Adserver, SSP and DSP
AppNexus today announced that SAPO, one of the biggest online media companies in Portugal, will adopt AppNexus full suite of products, including AppNexus Publisher Ad Server, Supply Side Platform (SSP), and the Demand-Side Platform (DSP).
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Foursquare buys Placed focusing on geo-context attribution
Foursquare this week announced that is acquiring Placed from Snap. A deal backed by $150M investment, led by The Raine Group, to deepen its location technology platform. According to Snap, 500 brands rely on Placed Attribution today, including Uber, Twitter, Samsung, Apple, Hilton, Accuweather, TripAdvisor, Tencent, and 150,000 other
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Amazon acquires Sizmek adserver
Amazon this week confirmed that is acquiring the Sizmek adserver together with the DCO capabilities.
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Edison Research expands The Infinite Dial study to South Africa
Edison Research this week announced it will expand The Infinite Dial study to South Africa. The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.
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MoPub integrates Pixalate’s pre-bid invalid traffic (IVT) filtering
Pixalate this week announced an expansion of the partnership with Twitter’s MoPub. MoPub’s has now a direct integration with Pixalate’s pre-bid invalid traffic (IVT) filtering.
