Nielsen partners with Talon Outdoor to bring their data into Out of Home (OOH)
![Out of Home](/content/images/size/w2000/2022/04/Out-of-Home.jpeg)
Nielsen this month announced a partnership with Talon Outdoor, an independent Out of Home media specialist in the UK. The partnership combines Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada.
Nielsen says Nielsen Marketing Cloud’s data is now available for activation for OOH. The same data that was already available for different online and offline marketing channels including display, video, native, audio, and connected TV.
According to Nielsen, by combining Talon and Nielsen capabilities, advertisers can now identify and activate valuable audiences within an omnichannel strategy to deliver fully optimised marketing campaigns and promotions.
Sophie Pemberton, Group Strategy Director at Talon Outdoor, said: “This collaboration is strategically important for Talon Outdoor. By working with Nielsen and their world class data and insight we are able to enhance advertising campaigns so that they are more effective, informative and engaging. It also enables us to continuously improve the Ada platform and leverage deeper insights for more OOH campaigns,” said Sophie Pemberton, Group Strategy Director at Talon Outdoor.
This month, Vistar Media launched the first real-time bidding open exchange for out-of-home advertising.
Next month, DPAA is organizing a training on DOOH for EMEA.
DOOH US ad spending to increase by 19.2% in 2021.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers