Digital reaches 53% of the total ad spend in Australia
Digital advertising represented 53.2% of the total Australian Ad Market ($16.6 billion) in 2018, the Australian IAB/PwC Online Advertising Expenditure Report revealed.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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AdMetv joins DPAA
DPAA this week announced AdMetv has joined its membership ranks. DPAA is a global, out-of-home marketing association.
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Google introduces a new App Policy Center on AdMob and Ad Manager
Google this week introduced a new App Policy Center on AdMob and Ad Manager, the 2 tools used by publishers to monetize their apps.
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Google to support app-ads.txt on DV360
The new app-ads.txt standard supports apps running on mobile, connected TVs and other devices.
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DV360 to buy ads.txt-only web inventory as default starting in August
Google says over 93 percent of the web inventory available in Display & Video 360 is authorized by ads.txt files.
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Parallel tracking for Google Ads display campaigns to become mandatory
Google last week announced that parallel tracking in Google Ads was expanded to Display, this month. Parallel tracking for display campaigns will become mandatory on July 31st, 2019. Google started to introduce parallel tracking on Google Ads in 2018, first on the search. Parallel tracking makes the internet faster to
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Google deprecates the old Keyword Planner
Google this week deprecated the old Keyword Planner and said that the new Google Ads keyword planner is now feature complete. The Google Ads plan overview changes based on: match types, locations, language, and search networks advertisers select. Jane Kim, Product Manager at Google Ads said Google simplified the navigation
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Google Analytics for Firebase will have multiple filters on event reports
Google is rolling out multi filters in Google Analytics for Firebase over the next few weeks, the company announced this week. Until now users could use one filter only on event reports. Until now was only possible to have an event with one filter only, and Google announced that advertisers
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Bing Ads rebranded to Microsoft Advertising
Microsoft today rebranded Bing Ads to Microsoft Advertising. Microsoft says the name change it’s a simple shift because clients and partners already know Bing Ads as Microsoft. Last year, Microsoft created Microsoft Audience Network, and now Bing Ads are rebranded into Microsoft Advertising. According to Microsoft, over the coming
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Microsoft Audience Network will expand to the UK and Canada later this summer
Microsoft today announced the expansion to the UK and Canada of the Microsoft Audience Network, in the same day it announced the name change of Bing Ads to Microsoft Advertising. Microsoft Audience Network was launched last year with new native ads on MSN and Outlook. Microsoft says that viewable impressions,
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Tamedia and AXA launch a platform to help people to choose a suitable vehicle
Insurer Axa, and publisher Tamedia, formed a joint venture that included 50/50 of the website auto.ricardo.ch, a leading auto classifieds website in Switzerland.
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Spotify reaches 100 million paid subscribers in 79 countries
In the first quarter of 2019, Spotify had 217 million monthly active users (MAUs) and 100 million paid subscribers.
