Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google yesterday announced that will launch a browser extension, working across different browsers, that will show information about the ads users are seeing from Google network.
Google today announced that will launch tROAS bidding on Google Ads. The new bidding will be available next month, for Google App campaigns on iOS and Android, globally.
Google today announced the introduction of 3 new tools in AdMob. Sissie Hsiao, VP of Product, Mobile App Advertising at Google says these 3 new tools will help publishers to grow revenue and protect user experience more easily.
Vendasta today announced the appointment of Richard Cheung as Chief Financial Officer CFO.
OpenX last week launched OpenAudience, a platform that enables advertisers to plan and buy people-based marketing.
The U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion. This is the first time the ad spend exceeds the $100 billion mark.
Amazon Storywriter is a free tool that automatically formats the screenplay as users type.
The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.
Media.net says the code will help IAB Tech Lab’s efforts to promote transparency and security in tech supply chains.
Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.
Gmail ads are billed based on engagements and not on CPM.
Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.
