Retail Featured Amazon DSP expands Line Item Moderation to more countries Amazon DSP this week announced the expansion of its line item moderation feature to include four new countries: India (IN), Sweden (SE), United Arab Emirates (AE), and Netherlands (NL).
Data Cloudflare retires Page Rules This change will be phased in over the next 18 months, with a complete shutdown of creating new Page Rules for all accounts by January 6, 2025. Existing Page Rules will be automatically migrated to Cloudflare's new "Rules" features throughout 2025.
Data Featured The Disappearing Web: a study highlights loss of online content The study, titled When Online Content Disappears, analyzes website snapshots collected between 2013 and 2023 to estimate the volume of webpages no longer accessible.
Search Google Search: Last-Modified Date in Sitemaps still considered a signal for activity According to his comments on LinkedIn, Google Search Console still considers the last-modified date as a signal for website activity, even though it is not the sole determinant of crawl frequency.
Social Bluesky launches DMs Bluesky, the decentralized social media protocol, today launched direct messaging (DM) functionality within its platform. This feature allows users to send private, one-on-one messages directly through the Bluesky app or website.
Retail Featured Google to release new AI Tools for retailers These tools focus on creating a richer brand experience for online shoppers, with an emphasis on improved visual content and deeper brand storytelling.
Retail Featured Retail Media Networks: Promising engagement despite viewability challenges The findings, based on an analysis of over one trillion impressions from 2023, suggest that RMNs offer advantages in terms of brand suitability, ad fraud, and user engagement, despite some challenges with ad viewability.
Search Featured Google Web Filter: A guide to search engine text-only results This filter, known as the Web filter, removes additional elements often displayed on Google search engine results pages (SERPs) such as knowledge panels, AI overviews and image carousels.
Data Featured Teads: Nearly half of ad impressions handled are already cookieless Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless.
Social Facebook announces updates to Graph API v20.0 and Marketing API v20.0 Facebook (now Meta) yesterday released the version 20.0 of both Graph API and Marketing API, introducing several changes for developers integrating with Facebook's advertising and analytics platforms.
Video Featured YouTube enhances transparency in Yellow Icon appeals with timestamp feedback YouTube today announced that it is rolling out timestamp feedback for yellow icon appeals submitted via the Self-Certification process.
Search Google Ads Editorial Policy: Updated for Clarity Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.
Data Featured Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).
Data Featured GA4 Update: Export Data directly to Google Sheets Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.
Data Featured Amazon Marketing Cloud unveils high value audiences solution Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.
Search Featured No Option to Disable Google AI Overviews in Search Results Some users have expressed a desire to disable this feature, citing a preference for seeing only traditional search results.
Data Featured Copilot+ PCs: Microsoft unveils a new era of AI-Powered Computing These PCs boast significant advancements in processing power, battery life, and AI capabilities, promising to transform how users interact with their devices.
Data Featured IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.
Data Featured Apple and Google collaborate on unwanted Tracking Alerts for Mobile Devices This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them.
Display Featured Apple News+ expands entertainment options with new Spelling Game and Offline Mode Apple this month announced two new features for Apple News+ subscribers: Quartiles, a daily original spelling game, and Offline Mode, allowing access to personalized content without an internet connection.
Display Google to limit the functionality of Suspended Ad Accounts Google Ads this month announced an update coming in June 2024 that will limit the functionality of suspended accounts. According to Google, this change aims to improve the user experience for managing suspended accounts.
Search Featured Google CEO Sundar Pichai discusses AI, Search, and the Future of the Web The discussion, which took place shortly after Google's I/O developer conference in May 2024, sheds light on Google's current efforts and future plans in these areas.
Search Featured Google Search Update: Team focuses on highlighting helpful content John Mueller last week indicated through a tweet that the Google Search team is evaluating ways to improve search results and prioritize helpful content.
Video Featured Amazon Upfront 2024: Focus on reaching Prime Video's massive audience Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service.
Data Featured Disruptions plague East African Internet as submarine cables cut East Africa has been grappling with significant internet disruptions since May 12, 2024, due to damage sustained by submarine cables, Cloudflare reported. These cables are critical infrastructure for internet connectivity, carrying vast amounts of data traffic between continents.
